Good AmericanSteeped in an uncompromising ethos of inclusivity and a ‘relentless obsession with fit’, apparel label Good American champions high-quality, curve-friendly pieces for women of all shapes and sizes. Show
Founded in 2016 by Emma Grede and Khloé Kardashian, the label is driven by a desire to produce increasingly sustainably-minded, high-quality wardrobe staples that fit and flatter women between the sizes of 00-24. From distressed blue denim skirts, high-waisted white jeans and raw-edge cut-offs, the brand ushers in an all-encompassing edit of pieces destined to become the cornerstone of any wardrobe. Underscored by a vast and varied offering of A-line shorts and knee-skimming skirts, and straight-leg, figure-hugging and cropped jeans, Good American is a one-stop, denim-heavy shop to kit out every angle of the modern off-duty edit. A long-touted wardrobe workhorse, denim transitions from the ultimate utilitarian uniform to after-dark ‘jeans and nice top’ chic with unparalleled ease. Ripped knees and frayed cuffs add lived-in appeal and an air of sartorial sedition to the Good American aesthetic, challenging the textbook indigo-washed status quo with every crisp white, bleach blue or jet black wash. Aligned with our own ethos of inclusivity, THE ICONIC is proud to stock Good American — an internationally-recognised brand that continually celebrates the diversity of the human form, designing and delivering premium wardrobe pieces that complement and flatter bodies of all shapes and sizes. We accept returns of items purchased on goodamerican.com if they are requested within 21 days of the date your order was shipped. Returns will be subject to a $15 shipping fee, which will be deducted from your refund. Taxes and duties as calculated on the original order will not be refunded. Once your return is received and inspected, we will notify you if your return is accepted or declined. This process can take up to 1-3 business days. If your return is accepted, your refund will be processed and applied to the original method of payment. Please note that refunds can take up to 7-10 business days to appear on your bank account due to varying processing times between financial organizations. Click here to request an international return or exchange. Follow the steps at the portal to request your return. You will be able to generate a pre-paid return shipping label and schedule a pickup with DHL. Items must be unused and in their original condition with all tags attached. Products with protective adhesive strip (i.e Bodysuits and Swim) must be returned with protective adhesive strip still attached. Returns with the strip removed will not be accepted. We do not accept returns of items purchased at one of our retail partner locations. Please return to the store purchased from directly. Items marked as Final Sale or on sale at 50% off or over are not eligible for returns or exchanges. 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What size is a 4 in Good American?Good Waist | Good Waist Crop. Is Good American successful?Grede has served as CEO of Good American since 2016 and later added the role of chief product officer for Kim Kardashian's apparel and shapewear brand Skims ahead of its 2019 debut. Over the past six years, she's built Good American into a $130 million business on track to exceed $200 million in revenue in 2022.
Who owns Good American jeans?Emma Grede is the CEO and Co-Founder of Good American, the first fully inclusive fashion brand that celebrates all dimensions of female power. In October 2016, Emma launched Good American with Khloé Kardashian to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes.
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