Is a 40 inch TV good for a living room?

So now that we've gotten some tips out of the way, let's jump into some awesome decorating ideas for a TV wall!

  1. Paint the wall behind your TV dark. Kate Cooper. ...
  2. Use a dark console. ...
  3. Get a Samsung Frame. ...
  4. Hide the TV wires. ...
  5. Create an art gallery wall around your TV. ...
  6. Layer artwork. ...
  7. Use Shelves. ...
  8. Hide your TV Entirely.

Where should I put my big TV in my living room?

The Room

Ideally, you'll want to place your television away from high-traffic areas and at an angle where sunlight from the windows won't cause a glare on your screen. Feel free to experiment with placement before finding studs and punching holes in your wall.

What size TV do most people have?

The most common TV size in North American households is 55 inches but is expected to increase to 65 inches based on purchasing numbers. Mounting a TV allows you to ignore entertainment system restrictions that could impact size selection.

How big should my TV be if I sit 7 feet away?

Based on our calculations, if your couch is between six and seven feet from where you plan to place your TV, a screen of around 55 inches is a loose minimum. If your couch is seven to eight feet away, you can comfortably move up to a 65-inch TV.

How far should I sit from my 75 inch TV?

Recommended viewing distance for your TV

To get this suitable distance, multiply the screen size by 1.2. So for a 75 inch TV, that means sitting 90 inches, or 2.3 meters away.

Thanks to hitting its lowest-ever price, the LG C2 remains our pick as the best 40- to 43-inch TV, despite competition from Samsung's smaller mini-LED TVs. Its mix of high-end features and elite image quality for a reasonable price is just unmatched.

There are great cheaper options too, and Samsung especially tends to offer a good balance of price, image quality and usability from its smart TV software.

Matt Bolton, Managing Editor – Entertainment

The best 40 inch TVs are not to be underestimated. They might not have the gargantuan screen heft of the best 65-inch TVs but there are still some excellent screens hovering around the 40-inch mark. Not only that but they’re exceptionally affordable at this size. Whether you just don’t fancy a panel dominating your entire living room or you’re looking for a smaller TV for the bedroom, the best 40-inch TVs below will happily deliver 4K content directly into your eyes. 

And don’t be fooled by their small form factor. The best 40-inch TVs don’t compromise on functionality. 4K resolution and HDR - or high dynamic range - mean that whatever you’re watching, they'll deliver ultra-crisp visuals and bright colours. Plus, just like their bigger siblings, you’ll get the same smart TV interfaces with streaming services built in for all your regular Netflix and Disney+ binges. You’ll even find one of the best gaming TVs below. If you want to plug in a PlayStation 5 or Xbox Series X, LG's 43-inch C2 comes with HDMI 2.1 functionality for variable refresh rate and gaming in 4K at 120fps. 

You might notice that there aren't very many of the best OLED TVs in the list below. That's because smaller OLED panels are still difficult for manufacturers to make without lots of waste, and that means they're still quite expensive to create. LG appears to have cracked the problem with its very impressive 42-inch C2, but you'll find that the bulk of the best TVs at this size don't yet use OLED.

Let's take a look at the very best 40-inch TVs as well as our favourite 42 and 43-inch TVs too. In addition to rating each TV we've also provided some top tips on how to find the perfect TV for you – just scroll down after you've read the guide. 

Best 40, 42, 43-inch TVs for 2023

(Image credit: LG)

1. LG OLED42C2

The best 42-inch TV thanks to OLED tech

Specifications

Screen Size: 42-inch

Resolution: 4K

Panel type: OLED

Smart TV: webOS

HDR: HDR10, HLG, Dolby Vision

specifications

Screen Size

42-inch

Screen Type

OLED

HDR

HDR

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Reasons to buy

+

 Stunning OLED contrast and colors

+

Totally future-proofed features

Reasons to avoid

-

Not as bright as some

-

Sound isn't as good as pictures 

The LG C2 is the first OLED 4K TV to come in a 42-inch size, finally bringing this premium screen technology to compact TVs. If you're a hardcore movie lover looking for the most cinematic images possible from this size of TV, this is it. The search is over, stop now.

Because each individual pixel generates its own light, you get perfect precision in scenes that contrast light and dark, with true black right next to bright lights. You also get very impressive nuance in dark scenes, bringing out more detail in these moment than LED TVs can manage.

And it's also packed with all of LG's latest and greatest image tech. You get its highest-end image processing, so everything looks totally sharp and natural on the 4K screen, and it also supports HDMI 2.1 on all of its HDMI ports, so there's 4K 120Hz and VRR support for next-gen gaming – this is 100% future-proofed. It's the best small TV for gaming right now, no question.

The sound system isn't as rich as the visuals, so we'd suggest adding a small soundbar, and it's not as bright as the Samsung 43-inch QN90A mini-LED TV… but it's still brighter than the vast majority of the competition. It's expensive, but if you want truly the most advanced 42-inch TV going, this is it. In addition to our overall LG C2 review (below), we've also specifically tested the LG C2 42-inch model for comparison.

Read the full LG C2 review

(Image credit: Vizio)

2. Vizio V-Series V435-H11 (US)

The best cheap 43-inch TV for the US

Specifications

Screen size: 43-inch

Resolution: 4K

Panel type: LCD

Smart TV: SmartCast

HDR: HDR10, HLG, Dolby Vision

specifications

Screen Size

43-inch

HDR

HDR

Resolution

4K Ultra HD

Today's Best Deals

Check Amazon (opens in new tab)

Reasons to buy

+

Decent upscaling

+

Affordable

+

Dolby Vision HDR support

Reasons to avoid

-

Poor contrast

-

Desaturated images

-

Weak off-axis viewing

The V- in the Vizio V-Series TVs has always stood for ‘value’, but you could easily argue that it should stand for ‘versatile’ instead, as this is one of the most feature-rich TVs in the budget category. With support for HDR (HDR10, HDR10+, Dolby Vision and HLG) plus Chromecast and AirPlay built-in, the V-Series is a veritable swiss army knife of budget TVs.

Unfortunately, despite all these technologies the V-Series is still a pretty budget-oriented set. We'd describe the picture quality as "fair" because its contrast isn’t off-the-charts and its color saturation could use some work too. Its biggest issue is that of awful off-axis viewing (more than 45 degrees) that quickly turns what is a fine and acceptable picture to a really desaturated mess. 

If you can stay perfectly in front of it, don’t mind less-than-stellar image quality and can deal with a few issues in speed and performance, however, it’s an affordable TV series that packs in a lot of the technology that makes the top TVs from LG and Samsung the best in the world.

Read the full Vizio V-Series (2020) review

(Image credit: Samsung)

3. Samsung BU8500

The best cheap 43-inch TV for UK buyers

Specifications

Screen Size: 43", 50", 55", 65", 75"(Europe only)

Resolution: 4K

Panel type: LCD

Smart TV: Tizen

Dimensions: 966 x 560 x 25.7mm

Reasons to buy

+

Accomplished 4K picture performance

+

Very acceptable specification at the price

+

Slim and (relatively speaking) quite elegant

Reasons to avoid

-

Has its limits when upscaling

-

Sound is quite hard and thin

-

No Dolby Vision HDR 

With the BU8500 Samsung has set out to deliver a superb all-rounder for a very affordable price, and we think it's achieved exactly that. For a relatively small price you're getting 4K HDR (albeit without Dolby Vision), three HDMIs, voice control, two remote controls and all the apps you might want. It's not up there with the very best TVs that cost many times more, but it delivers much better picture quality than you'd expect at this price. The only real downside is that its speakers are very weedy, but at this price you can afford to add a decent soundbar.

The main corners that have been cut are in processing: the upscaling here isn't as good on lower-resolution sources as Samsung's higher-spec models, and while we didn't find input lag to be a problem the fact that Samsung hadn't published the figures suggests it's going to be a bit more laggy than the best gaming TVs. You’ll also lose out on some multi-HDR support, so while you will get HLG, HDR10, and HDR10+ dynamic metadata you’ll miss out on Dolby Vision (though this is true of all Samsung TVs). None of the issues are significant enough to be a deal-breaker at this price (and the TV still performs incredibly well) but you might notice a steep picture improvement on larger and more expensive models.

All things considered, though, we think this is a fantastic set for the price. It's superb value for money and one of the best Samsung TVs in terms of bang for buck.

Read our full Samsung BU8500 review 

(Image credit: Samsung)

4. Samsung 43QN90A

The best 43-inch TV for astoundingly bright HDR

Specifications

Screen size: 43-inch

Resolution: 4K

Panel type: Neo QLED

Smart TV: Tizen

HDR: HDR10, HLG, HDR10+

specifications

Screen Size

43-inch

HDR

HDR

Resolution

4K Ultra HD

Today's Best Deals

Check Amazon (opens in new tab)

Reasons to buy

+

The brightest TV this size

+

Excellent sharpness and colors

Reasons to avoid

-

No 4K 120Hz or VRR

-

No Dolby Vision

This is the smallest TV with Samsung's high-end Neo QLED TV tech, which combines the colors and brightness that QLED is famous for with a next-gen mini-LED backlight, which means even more lights are squeezed into a thinner panel.

In our testing, its peak HDR brightness blasted well over 1,000 nits, and in some modes it can reach nearly 2,000 nits. Compared to the 700 nits of brightness from the LG C2, you can see this TV is the exception when it comes to punchy, dazzling HDR. And with the localized dimming of its tiny LED lights, its contrast between light and dark is better than the other LCD TVs here, by a huge margin – though the OLED TV still has the edge.

Samsung's excellent image processing means that you'll get super-sharp 4K images, and excellent upscaling. And like other Samsung TVs, it's great for gaming, with very low latency in its gaming mode… but there's a catch here. Most QN90A sizes feature 4K 120Hz and VRR support from next-gen consoles, but not at this size. For gamers, the LG C2 remains the champ. But if you want bright HDR that can be viewed even in a bright sunlit room, this is the pick.

Read our full Samsung QN90A review

(Image credit: TCL)

5. TCL 4-Series (US only)

A solid budget TV, propped up by Roku's smart platform

Specifications

Screen size: 43-inch

Resolution: 4K

Panel type: LCD

Smart TV: Android TV

Dimensions: 72.1 x 124.5 x 7.87mm

specifications

Screen Size

43-inch

Resolution

4K Ultra HD

Today's Best Deals

Check Amazon (opens in new tab)

Reasons to buy

+

Decent pictures

+

Roku TV built-in

Reasons to avoid

-

Can't match the 6-Series

-

Few cutting-edge features

The TCL 4-Series isn't as exciting as the company's 6-Series QLED with Mini LED, but it's surprisingly good value at around $200, and a solid choice in our best TCL TV guide.

The 4-Series is available in two different variations based on its smart platform – either Roku TV or Android TV – but we strongly recommend opting for the Roku model for its smoother performance, usability and security. 

Disappointingly, the 4-Series doesn't have all the latest specs (no HDMI 2.1, VRR, ALLM, etc...) but it does support HDR10 and HLG forms of HDR, has a built in 802.11ac wireless antenna and has one HDMI port with ARC, which is great for folks who want to cut down on the number of remotes in their house. 

It's not the best TCL TV on the planet, but if you're limited to a 40-inch TV and want to have hundreds of streaming channels at your fingertips, the TCL 4-Series Roku TV is a smart bet and a very good value.

Read our full TCL TV guide

(Image credit: Hisense)

6. Hisense A7200 Roku TV (UK only)

A cheap 4K HDR TV, with some compromises

Specifications

Screen size: 43-inch

Resolution: 4K

Panel type: LCD

Smart TV: Roku TV

Dimensions: 969 x 564 x 85 mm

specifications

Screen Size

43-inch

Resolution

4K Ultra HD

Today's Best Deals

Check Amazon (opens in new tab)

Reasons to buy

+

Splendid Roku TV interface

+

Clean, discreet design

Reasons to avoid

-

Motion issues

-

Sounds flat-out poor

This low-price Hisense TV may be the best way to save some pennies on a new 43-inch TV, although you will have to settle for some compromises.

This is a great value television, and the Roku TV platform is always a joy to use thanks to its sleek interface, well-organised tile icons and broad app support. But as a 4K HDR TV it struggles a little bit with SD or HD; it's best connected to high-resolution sources. We weren't impressed by the audio, either: it's pretty clear where some corners have been cut to keep the price so low. 

If you want a cheap TV, though, and aren't put off by some scratchy audio or bungled upscaling, this could be a smart way to watch 4K content on a budget.

Read our full Hisense A7200G Roku TV review

(Image credit: Samsung)

7. Samsung QN90B

Samsung's mini-LED offers flagship features for a more affordable price

Specifications

Screen size: 43-inch

Resolution: 4K

Panel type: Mini-LED

Smart TV: Tizen

Dimensions: 960.8 x 623.4 x 223.0 mm

Reasons to buy

+

Effective local dimming

+

Rich color reproduction

+

Wide viewing angle

Reasons to avoid

-

Some noise and elevated black levels with dark movies

-

Overly basic remote control

-

Pricey

We're still putting the finishing touches to our longer term Samsung Q90B review, but having spent quality time with it for our initial hands on review we can confidently say that it's a refined and impressive set that delivers flagship-level specifications for a lower price tag. This is a quantum dot mini-LED display with excellent color and contrast, and while it's not quite up there with the best OLED TVs it delivers much better brightness, making it a good option for brightly lit rooms. It struggles a little bit with very dark movies – OLED remains the best choice for that kind of viewing – but for CGI-heavy movies, action movies and colorful TV shows it's superb. It's also very good for gaming, with built-in Xbox game streaming, VRR and AMD FreeSync Pro Premium. 

TVs of this size tend to fall down when it comes to their sound, but this model has Samsung's Q Symphony: with compatible Samsung soundbars it becomes part of a wider surround sound system. This smaller model doesn't have the Object Tracking Sound Plus of the larger models, but it does have the Lite version that delivers positional audio for a more immersive experience. 

Read our hands on Samsung QN90B Neo QLED 4K TV review

Best 40-, 42- and 43-inch TV FAQ

Is a 40-inch TV big enough?

It's worth remembering that 40-inch screens, while once the pinnacle of high-end TV tech, are now considered a small size compared to many other TV displays.

Manufacturers can make bigger screens than ever before and, these days, 55-inch 4K TVs are standard, with 65-inch 4K TVs quickly growing in popularity. 

A 40-inch TV should come with 4K resolution, but you'll be able to see the benefits more clearly on a larger size. We find that a 40-inch TV is a pretty decent size for a single viewer not sitting too far away, but for a family or group of flatmates it's not ideal. 

To make sure if a 40-inch TV is right for you, measure the space you'd like to put it in and consider how much your budget can stretch. 

In this guide, we've also included several 42-inch and 43-inch TVs, which might give you a bit of extra screen space if the best 40-inch TVs seem a touch too small.

What about 42-inch TVs and 43-inch TVs?

For ease, we've included 40-inch TVs as well as the best 42-inch TVs and 43-inch TVs in this guide. 

Of course, many things affect the size and scale of a TV screen beyond simply the diagonal length of the panel, including the width of the bezel (the black strip around the screen's edges), built-in speakers, HDMI inputs and connections, as well as the depth of the casing (which often varies in different places). What this means is you may not notice the difference between a 40-inch TV and a 43-inch TV due to all of these factors. 

We've also seen increased production of 42-inch TVs in recent years, with TV brand LG bringing out 42-inch OLED TVs, like the LG OLED42C2 at the top of this guide. 

Many people find 42-inch and 43-inch TVs are perfect for smaller rooms, like studies, kitchens and any other space in your home where you don't need a huge, cinematic display. Even for smaller living rooms, 43-inch TVs are the perfect sweet spot. 

How to choose

(Image credit: Vizio)

How do I pick out a 40-inch, 42-inch or 43-inch TV?

Not sure how to choose what 40-inch, 42-inch or 43-inch TV is for you? While the options might feel overwhelming, it's worth considering what we think about when recommending TVs here on TechRadar.

Ultra HD vs Full HD: It's a common misconception that you can't see the difference between full HD and Ultra HD/4K on a screen smaller than 55 inches. You can. We recommend picking a TV with 4K Ultra-HD and HDR if you can find one. It makes a big difference. 

Operating system: 40-inch, 42-inch and 43-inch TVs didn't always come with a smart TV operating system in the past but they often do now. What you're looking for, ideally, is a well-maintained operating system like Roku TV, LG's webOS or Samsung's Tizen operating system. If you go with a TV that uses a proprietary operating system (basically an operating system exclusive to that one TV) you might have some serious issues down the road.

Inputs and outputs: Multiple HDMI ports are important if you have many devices to hook up to your TV but you may find less on a TV that's smaller than 43-inches. We recommend choosing a TV with more one HDMI port. You'll find yourself swapping cables far too often if you do.

Is 40 inch TV a good size for a living room?

For crowded rooms, you should go with at least a 40-inch screen if you are seated more than six feet from the TV. A 50-inch screen is good within 7.5 feet of the TV. If you are 9 feet away, a 60-inch screen is probably as small as you want to go.

Is 40 inch TV too small for living room?

A 40 inch is a great size. If you're looking to upgrade from your 32 inch TV, a really large TV may be a bit of a shock to your living room, dominating and overwhelming it. This is unlikely to be the case with a 40 inch, which will give you the increase in size without drastically impacting on your living space.

Is a 43

Smaller sets are better suited to rooms where watching TV isn't the primary function. Mid-size TVs (42 to 55-inch) will complement most living rooms and dens nicely. For a larger, shared room, mid-size TVs are big enough for everyone to watch, but not so big that you can't avoid them if you want some peace and quiet.

Are 40 inch TVs big?

While 40-inch TVs were considered big several years ago, today they often take a back seat to readily available larger screens. Still, there are several good reasons to get a 40-inch TV, and especially a 40-inch smart TV, which gives you direct access to online streaming services.