Is Blue Bunny ice cream real ice cream?

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Our Story

From frozen treats made with delicious and funtastic ingredients to Blu®, our CEO and champion of all things fun, our world at Blue Bunny® is filled with more of what’s fun. Join us, won’t you?


Our History

More than 80 years ago, a Sioux City man entered a “Name that Ice Cream” contest hosted by the Wells brothers. His entry included the “Blue Bunny” name and bunny character after noticing how much his son loved the blue rabbits in a department store window.

So, Blue Bunny was born.

Explore our history

Old Blue Bunny Logos

Super Chunky Cookie Dough in a Bowl

Our Best Blue Bunny®

We believe in making every day more fun, one delicious bite at a time. That’s what we’re all about—we make fun, and you get to enjoy it. Sounds pretty sweet, huh?

For us, making the best frozen treats means starting with the best ingredients, like fresh milk sourced locally near our production facilities, so you get that fresh, farm-to-freezer taste in every bite. High-quality ingredients like these go into every one of our delicious frozen treats. We’re making your favorite frozen treats more fun with tasty flavors and yummy ways to enjoy—like our Twist Cones, Load’d Bars® and Load’d Sundaes®, and classic Scoopables.

So however you enjoy frozen deliciousness, make life more fun with Blue Bunny.

Find your flavor

Ice Cream Capital of the World®

Everybody’s got a claim to fame. Ours is that Le Mars, Iowa, is the Ice Cream Capital of the World.

More ice cream is made in Le Mars than in any other place on Earth, which means we also have the largest freezer of its kind in North America—12 stories high!

Come on in

Blue Here for You

We Make Fun

Take it from Blu®, our CEO and instigator of all things fun: Life’s more fun when you enjoy more of what you love. Blu is like that dinner guest who always remembers to bring dessert and never makes small talk about the weather. He’s always there to remind you to go have fun—a partner in fun, if you will.

There’s fun to be had all around us every day. Fun comes in delicious packages, so go ahead—treat yourself to your favorite frozen treat or try something new.

Remember, if it’s fun for you, it’s fun for Blu.

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Vanilla with other natural flavors frozen dairy dessert.

Tags:

Variety 1

Nutrition Facts

Serving size

2/3 Cup (87g)

Amount per serving

Calories

170

Total Carbohydrate 22g

8%

Includes 11g Added Sugars

22%

Ingredients

Buttermilk, Dairy Product Solids, Cream, Whey, Sugar, Corn Syrup, Coconut Oil, High Fructose Corn Syrup, Skim Milk, Milk, Contains 1% or less of Natural Flavors, Mono and Diglycerides, Tara Gum, Guar Gum, Carob Bean Gum, Cellulose Gel, Cellulose Gum, Carrageenan, Annatto Extract for Color.

Note: Nutritional information and ingredients are subject to change. Please refer to product packaging for current details.

This product contains:

allergen

Milk

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A Sprinkle in Time

More than 80 years ago, Blue Bunny® set out to create the most fun, playful, delicious ice cream. The rest, as they say, is history.

Wells Enterprises Logo

1913

Fred H. Wells pays $250 to a local dairy farmer for a horse, delivery wagon, a few cans and jars, and the goodwill of the business. His investment covered the milk distribution route and guaranteed Wells a source of raw milk from a herd of just 15 milk cows. (A drop in the bucket compared to now!)

1930's Blue Bunny Logo

1935

Blue Bunny is born when the Wells brothers hold a “Name that Ice Cream” contest looking for a brand for their ice cream. A Sioux City man submitted “Blue Bunny” and his rendition of the original logo (known as Blu®) and won a whopping $25. (Hey, that was a big deal back then!)

1980's Blue Bunny Logo

1982

Time for a change: Blue Bunny updates their logo for the first time in almost 70 years. How refreshing!

Ice Cream Cone

1994

LeMars is named Ice Cream Capital of the World.

1990's Blue Bunny Logo

1996

We don’t just keep the milk fresh around here. Blue Bunny updates their logo again, which is used for the next 20 years.

Helmet of Hope

2008

Blue Bunny teams up with The Jimmie Johnson Foundation to launch the Blue Bunny Helmet of Hope. The program gifts education-focused charities a $25,000 grant, a Blue Bunny ice cream party, and special recognition on Johnson’s race helmet.

Wells Visitor Center and Parlor Logo

2011

The Blue Bunny Parlor moves into a 12,000 sq. ft. renovated building on Main Street.

Plan Your Visit

Make-a-Wish Logo

2013

To commemorate its 100th anniversary, Wells and Blue Bunny partner with the Make-A-Wish® Foundation to grant 100 wishes to children with life-threatening illnesses.

Blue Bunny Logo

2016

Blue Bunny launches a new logo, clear packaging (so you can see the goodness inside), new flavors and more of what you love in every batch of ice cream. Stay up-to-date with Blue Bunny and join the iScream Team!

Blue Bunny Products

Today

Blue Bunny brings the fun of the ice cream parlor to homes across America with Load’d Cones, Sundaes, and Bars, and much more!

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Is Blue Bunny actual ice cream?

A Sprinkle in Time. More than 80 years ago, Blue Bunny® set out to create the most fun, playful, delicious ice cream.

Is Blue Bunny ice cream or custard?

Sometimes you like to have a basis ice cream that has all the natural ingredients you want for your family. Blue Bunny Premium Vanilla Bean is by far the best ice cream I have ever had.

What is Blue Bunny ice cream made from?

Ingredients Milk, Skim Milk, Buttermilk, Sugar, Cream, Whey, Coconut Oil, Fructose, Contains 1% or Less of Egg Yolks, Artificial and Natural Flavors, Mono and Diglycerides, Carob Bean Gum, Cellulose Gum, Carrageenan, Annatto Extract for Color, Caramel Color.

Why is Blue Bunny Frozen Dessert not ice cream?

Anything with less than 10% milkfat and/or more than 100% overrun cannot use the term "ice cream" officially, hence the designation of "frozen dairy dessert."