What is a logical collection of information gathered from many operational databases that supports business analysis activities and decision-making tasks?

Cards Return to Set Details

Term
Transactional information
Definition
Encompasses all of the
information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks
Term
Definition
Encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks
Term
Definition
Timeliness is an aspect of information
that depends on the situation
Term
Definition
Immediate, upto-date information
Term
Definition
Provides real-time information in response to requests
Term
Characteristics of High-quality Information
Definition
Accurate, Complete, Consistent, Unique, Timely
Term
Potential business effects resulting from low
quality information include
Definition
• Inability to accurately track customers• Difficulty identifying valuable customers• Inability to identify selling opportunities• Marketing to nonexistent customers• Difficulty tracking revenue• Inability to build strong customer

relationships

Term
Definition
maintains information about various types of objects (inventory), events (transactions), people
(employees), and places (warehouses)
Term
Database management systems (DBMS)
Definition
Allows users to create, read, update, and delete data in a relational database
Term
Definition
The smallest or basic unit of information
Term
Definition
Logical data structures that detail the relationships among data elements using graphics or
pictures
Term
Definition
Term
Definition
Compiles all of the metadata about the data elements in the data model
Term
Definition
A person, place, thing, transaction, orevent about which information is stored

• The rows in a table contain entities

Term
Attribute (field, column)
Definition
The data elementsassociated with an entity• The columns in each table contain the

attributes

Term
Definition
A collection of related data elements
Term
Definition
A field (or group of fields) that
uniquely identifies a given entity in a table
Term
Definition
A primary key of one table that appears an attribute in another table and acts to provide a logical relationship among the two tables
Term
Definition
Deals with the physicalstorage of information on a storage device

• Have multiple logical views

Term
Definition
Focuses on how individual users logically access information to meet their own particular business needs
Term
Definition
Refers to how well a system can
adapt to increased demands
Term
Definition
Measures how quickly a system performs a certain process or transaction
Term
Definition
The duplication of data or storing the
same information in multiple places
Term
Definition
measures the quality of information
Term
Definition
rules that help ensure the quality of information
Term
Definition
Provides authentication of the user
Term
Definition
Determines who has access to the
different types of information
Term
Definition
Determines types of user access,
such as read-only access
Term
Definition
An interactive website kept
constantly updated and relevant to the needs of its customers using a database
Term
Definition
Allows separate systems to communicate
directly with each other, eliminating the need for manual entry into multiple systems
Term
Definition
Provide enterprise wide support and dataaccess for a firm’s operations and

business processes

Term
Enterprise application integration
(EAI)
Definition
Connects the plans, methods, and tools aimed at integrating separate enterprise
systems
Term
Definition
Several different types of software that sit between and provide connectivity for two or more software
applications
Term
Enterprise application integration
middleware
Definition
Takes a new approach to middleware by packaging commonly used applications together, reducing the timeneeded to integrate applications from

multiple vendors

Term
Definition
A logical collection of information – gathered from many different operational databases – that supports business analysis activities and decision-making tasks
Term
Extraction, transformation, and loading
(ETL)
Definition
A process that extracts informationfrom internal and external databases,transforms the information using a common

set of enterprise definitions, and loads the information into a data warehouse

Term
Definition
Contains a subset of data warehouse information
Term
Information cleansing or scrubbing
Definition
A process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information
Term
BI enables business users to receive data for
analysis that is:
Definition
• Reliable• Consistent• Understandable

• Easily manipulated

Term
Definition
A collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools and includes the following four common characteristics:• Variety• Veracity• Volume

• Velocity

Term
Definition
processes and manages algorithms across many machines in a computing environment
Term
Definition
Creation of a virtual version ofcomputing resources, such as an operating

system, a server, a storage device, or network resource

Term
Definition
The process of analyzing data to extract
information not offered by the raw data alone
Term
Definition
use a variety of techniques to find patterns and relationships in large volumes of information
Term
Definition
• Classification• Estimation• Affinity grouping

• Clustering

Term
Data mining prediction analysis methods
Definition
• Optimization• Forecasting

• Regression

Term
Definition
A particular attribute of information
Term
Definition
Common term for the representation of
multidimensional information
Term
Operational decision making
Definition
Employees develop, control, and maintain core business activities required to run the day-to-day operations
Term
Definition
Situations where established processes offer potential solutions
Term
Managerial decision making
Definition
Employees evaluate company operations to identify, adapt to, and leverage change
Term
Definition
Occur in situations in which a few established processes help to evaluate potential solutions, but not enough to lead to a definite recommended decision
Term
Strategic decision making
Definition
Managers develop overall strategies, goals, and objectives
Term
Definition
Occurs in situations in which no procedures or rules exist to guide decision makers toward the correct choice
Term
Definition
A simplified representation or abstraction of reality
Term
Definition
Calculate risks Understand uncertainty Change variables

Manipulate time to make decisions

Term
Transaction processing system (TPS)
Definition
Basic business system that serves the operational level and assists in making structured decisions
Term
Online transaction processing (OLTP)
Definition
Capturing of transaction and event information using technology to process, store, and update
Term
Definition
The original transaction record
Term
Online analytical processing (OLAP)
Definition
Manipulation of information to create business intelligence in support of strategic decision making
Term
Decision support system (DSS)
Definition
Models information to support managers and business professionals during the decision-making process
Term
Four quantitative models used by DSSs include
Definition
What-if analysisSensitivity analysisGoal-seeking analysis

Optimization analysis

Term
Executive information system (EIS)
Definition
A specialized DSS that supports senior level executives within the organizationGranularityVisualization

Digital dashboard

Term
Most EISs offering the following capabilities
Definition
ConsolidationDrill-down Slice-and-dice

Pivot

Term
Artificial intelligence (AI)
Definition
Simulates human intelligence such as the ability to reason and learn
Term
Definition
Various commercial applications of artificial intelligence
Term
Five most common categories of AI
Definition
Expert system, Neural Network, Genetic algorithm, Intelligent agent, Virtual reality
Term
Definition
Computerized advisory programs that imitate the reasoning processes of experts in solving difficult problems
Term
Definition
Attempts to emulate the way the human brain works
Term
Definition
A mathematical method of handling imprecise or subjective information
Term
Definition
An artificial intelligent system that mimics the evolutionary, survival-of-the-fittest process to generate increasingly better solutions to a problem
Term
Definition
Software that will search several retailer websites and provide a comparison of each retailer’s offerings including price and availability
Term
Definition
Special-purpose knowledge-based information system that accomplishes specific tasks on behalf of its users
Term
Definition
A computer-simulated environment that can be a simulation of the real world or an imaginary world
Term
Customer relationship management (CRM)
Definition
Involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization's profitability
Term
Definition
Supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers
Term
Definition
Supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers
Term
Marketing and operational CRM technology
Definition
List generator, campaign management, cross-selling and up-selling
Term
Sales and operational CRM technology
Definition
Sales management, contact management, opportunity management
Term
Customer service and operational CRM technology
Definition
Contact center, Web-based self-service, call scripting
Term
Three marketing operational CRM technologies
Definition
List generator Campaign management system

Cross-selling and up-selling

Term
Definition
a system that automatically tracks all of the steps in the sales process
Term
Sales and operational CRM technologies
Definition
Sales management CRM systemContact management CRM system

Opportunity management CRM system

Term
Three customer service operational CRM technologies
Definition
Contact center (call center) Web-based self-service system

Call scripting system

Term
Common features included in contact centers
Definition
Automatic call distributionInteractive voice response

Predictive dialing

Term
Definition
Occurs when a website has stored enough data about a person’s likes and dislikes to fashion offers more likely to appeal to that person

Supporting users have an ad free experience!

Toplist

Latest post

TAGs