What is a real estate flyer with a house picture and information on that property considered?

Printable flyer templates designed in MS Word and compatible with OpenOffice

When it is time to sell or rent out your property, the way you advertise it is everything. You need to get the word out to as many potential buyers as possible to increase your chance of getting the most profit. However, advertising may not be your area of expertise. Using our real estate flyer templates is a free and simple way to market your property.

Why Use a Real Estate Flyer?

Buyers don’t have the time to go see every listing in person. So your real estate flyer will be what brings them to your property. The information on it will have to catch people’s interest and make them want to take the time to schedule a viewing of your home instead of the thousands of others on the market. Potential buyers typically have a type of property in mind that they are looking for, whether it be a single family home or studio apartment, and marketing your home with a great flyer could help it to stand out from its competition and attract multiple bidders. This could help increase the sale price of your house with a bidding war. If you are an agent, you could also use the free real estate flyer templates for your clients’ listings. This would save you a lot of time and effort, rather than creating each flyer from scratch when working with multiple clients to sell their properties. The flyers will not only aid in selling the property for your client but also as a marketing tool for your real estate business. The free real estate flyer template will have your contact information on it instead of your clients’. Therefore, even if a person is not interested in the house on the page, they may see you as a potential real estate agent to partner with in the future. The more you market the flyer for the sale of your client’s property, the more you will be marketing your business. With that in mind, make sure that both you and the client are sharing the flyer as much as possible. That means on both of your social media accounts as well as around the neighborhood.

How to Make a Real Estate Flyer

As you create your free real estate flyer, there are some essential items that you must include on it. These sections will give the potential buyer the information they need to decide if your property is worth further consideration. Their time is valuable so your flyer should be what makes them choose to attend your open house or schedule a viewing. The content on your free real estate flyer template is broken into two important groups: images and text.

High-quality images will draw people in more than anything else. By looking at these, the potential buyer will immediately get a sense of whether or not the house is what they are looking for. Aim for at least one photo of each room. Since the visual aspects of a flyer are the most likely items to attract people to an open house or showing, many sellers will use a real estate photographer to get the highest quality images. If you are taking them yourself, use these tips from real estate photographers on Fit Small Business.

• Use a wide angle lens. This allows you to get more of the room in the photo and create a sense of depth.
• Take them from the best angle to show space and light. Dark photos will make your home look dreary and small.
• Take photos horizontally for best viewing on the flyer. This will allow you to show off more of the room as well.
• Prepare each area you photograph. Make sure it is clean and any clutter is removed.
• Use a tripod. This allows you to use a slower shutter speed and get more natural light in the picture.

The real estate flyer should not include too much text, so you want to make sure you are listing the most important information. When prospective buyers see the flyer, they will likely just have time to skim through it. Make it easy for them to see the most noteworthy features of your property, such as how many bedrooms and bathrooms it has, by using short and simple bullet points. There are some important details people will always want to know when searching for a new house, so here are the top four items to include:

• Square footage
• Number of bedrooms and bathrooms
• Asking price
• Address

In addition to information describing the house, you will want to include a call to action. Directly tell the reader what to do if they are interested and aim to create a sense of urgency. Use a phrase like “Call to set up a viewing before this home slips away from you!” Lastly, but most importantly, list the best way to reach you. It should be easy for anyone to find your or your real estate agent’s contact information, or they may give up on trying to schedule a showing.The design of your flyer will also have an impact. If it is too crowded, it will leave a negative impression, just as an overcrowded room would during a showing. Using our template designs will help you to get a balance on the layout.The design process will also include choosing the right font. You need one that is visually pleasing as well as easy to read. Try to stick to that one for the flyer, but if you feel you must use more, keep it to no more than two. According to Brochure Monster, the following are good choices for legible fonts.

• Century Schoolbook
• Century Expanded
• Georgia
• Palatino

All the information you include on your real estate flyer is crucial, but the title is going to be the text that is read the most, since it will be in the largest font and at the top of the page. If people are in a hurry, they may simply glance at the header and only read the rest of the page if that catches their attention. To come up with the title, think about the best feature of your home. Whatever it is, highlight that in your header to grab attention. For example, instead of using “House For Sale,” go for “Five Bedroom Victorian House in Highly Rated School District.”

Real estate marketing has has changed and instead of posting physical flyers around town, many buyers and sellers opt to use them online, especially on social media. According to Inside Real Estate, one in every eight minutes online is spent on Facebook, making that the best place to post your listing. For even more marketing potential, use the following tips for real estate advertising on Facebook.

• Have your friends “like” or “share” your Facebook post with the flyer. This will increase your audience to their circles in addition to your own.
• Buy an ad on Facebook, where you can target your audience based on items as specific as what pages they like or what groups they are in on Facebook.
• Create an event on Facebook for your open house. From this, you can invite people you believe might be interested and get the word out about your event.

Social media is certainly a great way to promote a house that is for sale, but you don’t want to completely disregard the use of physical copies. You can also print the page after you design it and post it around town. This will reach an audience in the surrounding area if you post it on local businesses’ bulletin boards. You could also put a flyer through the door of each of your near neighbors, as they may know someone who is interested in moving to your locality. Another great place to put a printed flyer is on the for sale sign in your yard. This will make it easy for anyone who passes your home and is interested to get all the information at once. By making it easy for them to consider your house, you increase the likelihood they will attend your open house or schedule a showing. A few things should be taken into consideration when printing. You want to be certain your flyer looks professional so always make sure it is printed in color, which will enhance your images. While you can print it for free at home, it may be worth the extra cost to have it printed on a heavier weight paper to stand out from other posted flyers.

To help you begin, the real estate flyer templates are listed below. Simply download one of them and input your own information and photos. You can then start posting or passing them out yourself to market your listing.

Real estate flyers play an active (and visible) role in most top producers’ marketing strategies. Having a stable of well-designed, easily editable real estate flyer templates at the ready is key when you’re hosting events, listing a property for sale, or actively recruiting clients.

We’ve pulled together a list of our top seven providers of real estate flyer templates. Together, they offer hundreds of well-designed flyers for you to choose from. To help you in your search, we’ve highlighted our 27 favorite re

Get 3 Free Real Estate Flyer Templates

If you’ve got a project that just can’t wait, we’ve got five custom real estate flyer templates (Open House, New Listing, Price Reduction) that you can download exclusively from The Close and start editing immediately. Click below to get yours today!

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7 Best Real Estate Flyer Template Providers

Real Estate Flyer Template ProviderBest For

Lab Coat Agents	Stylish real estate flyer templates that integrate perfectly with your personal branding
Coffee & Contracts	A great source for new, print-ready flyer templates that coordinate perfectly with your social media marketing
ProspectsPLUS!	Multiformat flyers and an optional mailing service to deliver your flyers directly to your prospects
VistaPrint	Ultimate design control over everything including size, paper stock, and more
Canva	A collection of free to design, download, and print flyers, easily shareable with your team or brokerage
Adobe Spark	Anyone who uses Adobe InDesign or Photoshop on a weekly basis
The Close	Anyone looking for three exclusive real estate flyer templates they can use right away

If we had to pick a single provider for real estate flyer templates to recommend, it would be Lab Coat Agents and their LCA Marketing Center. To some, this might seem like an odd choice, since this isn’t strictly a print-marketing resource, but here’s why we’ve chosen them:

• Stylish and sophisticated: The brand sensibility from LCA is pretty much second to none. They design beautiful marketing materials that will elevate your brand.
• Easy, Canva-like design space: Designing on LCA is quick and convenient, and unlike Canva, it’s tailored specifically for the needs of real estate agents.
• Tons of related resources: With LCA, you get access to their award-winning social, email, and other print marketing templates, giving you everything you need for a unified, consistent brand.

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Just Listed Real Estate Flyer Templates

Have a property that’s about to hit the market? Promote it with “Just Listed” real estate flyers. Put them in your office, your car, at your open house—and if you’re really savvy—at other open houses you’re hosting. Distribute to home shoppers who haven’t yet found the perfect home.

Created by: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59/month

Details: This flyer gives you plenty of room for a listing description, beautiful photos, and, of course, all your contact information. Make sure you’ve got high-quality listing photos for this template to show off your new listing’s appeal effectively.

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Created by: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40/month (annual plan)

Details: This new listing flyer feels like a page out of a fashion magazine. Its elegant use of white space, typography, and the arrangement of photos are very attractive. This is a flyer your sellers can be proud of and one that’s instantly attractive to buyers.

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Created by: VistaPrint
Size: 3.75” x 8.25”
Cost: Free to design, flyers printed for as low as five cents each

Details: If you’re using a QR code strategy, make sure you reserve a spot on your real estate flyers to promote your website landing pages. This two-sided flyer template from VistaPrint prominently displays a QR code while providing plenty of information for an interested buyer to review.

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Created by: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each

Details: This template’s layout features bold images and prominently displays your text. It’s perfect for announcing a new listing to the neighborhood, trumpeting your latest sale, or driving traffic to your next event.

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Created by: Canva
Size: 8 ½” x 11”
Cost: Free to design and download

Details: Smart real estate marketers have more than one new listing real estate flyer template in their toolbox because they know every property’s feel and aesthetic is different. This particular design is excellent for an urban space with lots of natural light and nice warm wood, but would work for residential listings of just about any sort.

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Created by: Canva
Size: 8 ½” x 11”
Cost: Free to design and download

Details: When you’ve got a property whose photos speak volumes, the best thing you can do is let the pictures do the talking. This template does that perfectly with a focus on visuals over copy. Remember, you always want anyone viewing your flyer to be able to reach out to you with questions, so consider making this a two-sided flyer by putting your contact information and some basic property information on the back.

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Created by: Canva
Size: 8 ½” x 11”
Cost: Free to design and download

Details: Sometimes, a single-sided flyer doesn’t allow you to share all that you want about a property. Opt for two-sided flyers that don’t overwhelm your reader. You’ll have plenty of space for well-chosen photographs, enough information to get a buyer interested, and a layout that’s easy to read. Use this flyer for a mid-century modern listing or a beachfront getaway.

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Created by: The Close
Size: 8 ½” x 11”
Cost: Free to design and download

Details: When you’ve got a new listing hitting the market, choose this flyer to generate chatter among the buyers (and, of course, the buyer agents) in your community. Use the ample space to highlight some high-impact photos, a little bit of listing information, and, of course, your contact info. Get the most out of this flyer by printing up a handful of them every time you list a new property for sale and dropping one at the office of the top 10 buyer’s agents in your market.

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Just Sold Real Estate Flyer Templates

As our good friend and resident real estate coach Sean Moudry is fond of telling us, some of the most effective real estate marketing is to provide evidence of your own success, and real estate flyers that highlight a property that has recently sold is an effective way to do it. 

Here are two of our favorite templates you can start using today.

Created by: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59/month

Details: This classy, modern flyer communicates the most crucial information and a strong message: THIS PROPERTY SOLD. Who sold it? You. Your neighborhood’s go-to expert Realtor. We recommend circle-prospecting after a successful closing. Knock on doors in your neighborhood instead of mailing postcards and tout your success in person, using this flyer.

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Created by: VistaPrint
Size: 11” x 8 ½”
Cost: Free to design, flyers printed for as low as five cents each

Details: When you want to show off the caliber of your listings and marketing skills, go with a two-sided Just Sold real estate flyer template. Leverage the added space to demonstrate your excellent work in getting the property sale across the finish line for your client.

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Open House Real Estate Flyer Templates

A real estate open house is a fantastic way to get lots of potential buyers through your listing in a single day, as well as opportune way to get in front of a large number of unrepresented buyers. Whether you’re working an open house to try to sell a home or pick up new buyers, marketing your event using the right real estate flyers is critical. Here are some of our favorites.

Created by: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59/month

Details: We love the modern design, typeface, and layout of this real estate flyer template. Make this elegant template your go-to choice for high-end listings or property in trendy, up-and-coming neighborhoods.

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Created by: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59/month

Details: Whether you’re sharing a listing with another agent or just sharing open house duties, creating a flyer with space for two agents eliminates duplicate marketing material and presents a unified message of service to any potential buyers.

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Created by: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each

Details: Perfect for events, the vertical display of photos in this flexible real estate flyer is ideal for highlighting multiple features in your listing. Its large contact information area makes it easy for those visiting your open house to find your phone number when they’re ready to make an offer.

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Created by: Canva
Size: 8 ½” x 11”
Cost: Free to design and download

Details: When you’re tired of the same old open house invitations, mix it up a little bit with a two-sided flyer that focuses on style and community.

If you frequently market listings within developments, planned communities, or buildings with multiple homes for sale, this fantastic open house flyer template is essential for your toolkit. Your potential buyers are considering the community as much as they are considering the purchase of a specific home.

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Created by: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40/month (annual plan)

Details: Getting people to your open house or event is one thing, getting feedback from them (especially if that feedback can turn them into a lead for you) is something else. This simple feedback form is straightforward, highly effective, and makes a useful addition to your open house toolkit.

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Created by: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download

Details: When you’ve got a property listing with a reputation that precedes it, especially in a hip and fashionable area of town, you don’t have to follow the traditional rules. Get more creative, highlighting a smaller detail that reflects the lifestyle that the new owner of the property would get from living there.

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Created by: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download

Details: When style is a part of your personal branding as a real estate agent, the style of your marketing materials matters as much as the clothes you wear or the car you drive.

Though this template is missing some key information (we’d definitely suggest you include your name, your brokerage—where required by law—and a headshot), the overall aesthetic of this template is appealing and can be easily adjusted to fit your personal style.

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Created by: The Close
Size: 8 ½” x 11”
Cost: Free to design and download

Details: This template is perfect for getting the word out about any upcoming events you have planned. Our favorite way to use this one is to affix a real estate flyer box to the yard sign of your new listing, then drop a few dozen of these flyers into it. This strategy is especially effective if your new listing is in a high foot traffic area.

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Specialized Real Estate Flyer Templates

Effective real estate flyers will do more than just promote your listings, sales, and open houses. We’ve got a collection of all sorts of real estate flyer templates for everything from networking events to neighborhood market reports (and everything in between).

Created by: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59/month

Details: Members of your community are excited to be able to attend events more regularly and the real estate space is no exception. Make sure your invitations to your next pot luck, BBQ, or seasonal celebration are on-brand and stylish using this flyer.

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Created by: Adobe Spark
Size: 8 ½” x 11”
Cost: Free to design and download

Details: Property management is in significant demand right now thanks to the boom in vacation rentals. A real estate license enables you to do more than just buy and sell. As a licensed agent, you can also facilitate leases and act as a property manager. Use this flyer template to promote the properties under your management and fill up those weekend vacancies.

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Created by: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59/month

Details: Upward of 80% of real estate buyers and sellers report that reviews are very important to them when deciding with whom they should list or purchase a home. Highlight some of your best client reviews in this flyer and append it to the marketing collateral that you leave with prospects at meetings.

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Created by: VistaPrint
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as low as five cents each

Details: In a seller’s market, sometimes the most compelling message you can communicate to prospective listing clients is opportunity. Spark valuable conversations about home values in your area using this flyer that promotes your free, expertly executed comparative market analysis.

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Created by: VistaPrint
Size: 3 ¾” x 8 ¼”
Cost: Free to design, flyers printed for as low as five cents each

Details: Building a referral base as a real estate agent is all about who you know. Because of this, many Realtors actively seek out networking opportunities. If you want to go the extra mile at networking events, don’t just bring business cards—bring flyers that tell more of your story and make you stand out in the crowd.

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Created by: Lab Coat Agents
Size: 8 ½” x 11”
Cost: Requires access to Lab Coat Agents Marketing Center, $59/month

Details: When inventory in the real estate market is hard to come by, real estate professionals need to get creative about how they approach sellers. Soliciting listings from distressed property owners is an effective approach that yields results.

Many property owners are interested in the idea of selling but are worried their home would require too much work to get to market. Let them know with this flyer about their opportunities to connect right now with buyers in your community.

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Created by: ProspectsPLUS!
Size: 8 ½” x 11”
Cost: Free to design, flyers printed for as little as 30 cents each

Details: If you’ve got a real estate farm area that is ripe for new listings but are having trouble getting homeowners to pull the trigger, this real estate flyer handles homesellers’ most common objections even before they voice them. It’s an effective tool for getting your clients over the hump.

By addressing the questions sellers should be asking their agents, you’re signaling that you’re ready for the tough conversations.

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Created by: Coffee & Contracts
Size: 8 ½” x 11”
Cost: Requires a Coffee & Contracts membership, starting at $40/month (annual plan)

Details: The change of season is an ideal time to do face-to-face prospecting. Many agents who report success with strategies like door-knocking say that the end of summer and start of fall comes with a ton of conversation opportunities you can use to engage your real estate farm area — or any homeowner.

This Fall Home Maintenance Checklist Flyer is a highly relevant leave-behind for anyone you’re talking to about their home.

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Created by: The Close
Size: 8 ½” x 11”
Cost: Free to design and download

Details: The key to a successful real estate farming strategy is establishing yourself as the go-to expert for all things real estate in your chosen area of focus. This real estate flyer template is all about highlighting a specific community, what you know about it, and why you’re the perfect person to help when it comes time to buy or sell. Make sure to have this flyer with you whenever you’re door-knocking!

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Your Turn

What are your go-to real estate flyers? What should we include on our list? Tell us in the comments below.