This year's General Motors Super Bowl ad will feature the cast of Austin Powers as they take on "Dr. EV-il". The new advertisement's aim is to look at the challenges of climate change in a humorous way.
In the commercial, Dr. Evil, played by Mike Meyers, is devastated to find out he is only the second biggest threat to the world as climate change has moved into the top spot. Attempting to regain his top position, Dr. Evil and his sidekicks including characters played by Rob Lowe and Seth Green, plot to take control of GM and use the company's Ultium Platform to fight climate change.
The Ultium batteries and associated new platforms are a key component to GM's all-electric future.
The advertisement prominently features EVs powered by GM's Ultium Platform — including the GMC Hummer EV SUV and Pickup, Cadillac Lyriq, Chevrolet Silverado EV and the BrightDrop EV600 — as well as Cadillac's autonomous Halo Concept Portfolio, which includes the InnerSpace, SocialSpace and PersonalSpace.
The GM ad will be joined by BMW, Nissan, Kia and Polestar in the Super Bowl LVI ad lineup. All four automakers are promoting their new electric vehicles.
Nissan's ad stars the Ariya SUV and Kia's has the EV6. Polestar's entire lineup is electric.
The Polestar ad marks the first time that the company has advertised during the Super Bowl. Their commercial features the company's minimalist brand identity on full display with a visually simple presentation.
"The Super Bowl is an iconic event and I'm excited to bring Polestar's message to such a wide audience," said Thomas Ingenlath, Polestar CEO, in a press release.
"We are a young and ambitious brand. We believe in 'no compromises', for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad. This is the perfect place to further raise awareness of our brand in the US, and beyond."
Polestar plans to launch three new cars over the next three years. The first, Polestar 3, is slated to be produced in South Carolina for sale in North America.
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And now, a few words from that black guy in the commercials. You’ve probably seen him — the guy with the big, square, nerdy black glasses and funny hair? He’s having a beer on the roof with his buds in a Bud Light spot; he’s grilling in the backyard in winter with his buds in a Honda spot; he’s snuggling on a couch, unabashedly flirting with his wife, when he’s interrupted by his grossed-out tween son (“Really?”) in a Time Warner Cable spot.
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Darien Sills-Evans
- (2000) TV commercial for Burlington Coat Factory.
- (2007) TV commercial for Match.com on-line match-making service.
- (2008) TV commercial for Verizon FiOS.
- (2017 - 2018) TV Commercial US Cellular.
- (2018) TV commercial for Subaru
- (2020) TV commercial: Folgers coffee