The Indian record label was the first channel to emerge from the masses as a challenger for PewDiePie, who’d long been YouTube’s most followed creator. Launched in 1983, T-Series became a well-known producer of Bollywood songs, and by 2015 had grown to take over 35% of the Indian music market.
It began posting its fare on YouTube back in 2010, but its popularity didn’t truly surge until 2018, after a boom in smartphone and internet usage amongst India’s 1.3 billion residents. Between 2015 and 2018, India’s number of smartphone owners jumped from 18% of the population to more than 25%. Now, more than 325 million people in India use smartphones–a number nearly equal to the U.S.’s entire population of 327 million.
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SubscribeT-Series was originally anticipated to overtake PewDiePie in late 2018, but thanks to fan efforts (some chill and some not so much), clung to leadership until March 2019, when he officially conceded. His channel’s growth temporarily slowed, but T-Series’ did not. In May, it became the first channel to pass 100 million subscribers, and the first recipient of YouTube’s newly invented Red Diamond Creator Award. (PewDiePie crossed 100 million in August 2019, and received his own.)
T-Series’ subscriber count has since climbed to an impressive 130 million–but that’s not the number we’re calling attention to. Instead, we’re looking at view count. When PewDiePie conceded, T-Series was getting around 2.9 billion views per month. Ever since, its monthly count has continued to climb, pushing over 3 billion in June 2019 to 3.3 billion in November 2019 to its highest month of all time, 3.7 billion, in January 2020.
That month nudged T-Series’ view count over a record-setting threshold: It’s now the first channel to earn more than 100 billion lifetime views.
T-Series’ monthly view counts from February 2019 to January 2020
As of press time, the channel has exactly 100,733,684,224 views. That’s a staggering number, one unachievable for many creators. But that’s not their fault. If you take a look at T-Series’ channel, it’s easy to see why the views are pouring in. Most creators, due to the limits of human existence, can strain to hold a daily upload schedule. T-Series, though, is posting five to seven videos per day–usually one every couple of hours during the daytime. All of its videos are songs it’s already produced, and most are short, between two and three minutes. Its most recent video, posted four hours ago, has 16K views, while videos from yesterday have 764K, 198K, 151K, 105K, and 61K.
T-Series has a total of 300 employees, and 13 of them work on its YouTube business full-time. With those employees and its ever-growing catalog of songs, it has virtually limitless resources to make videos. This corporate approach to YouTube was the subject of numerous fan and creator comments during the T-Series/PewDiePie battle, with many noting they’re worried what will happen to independent creators if content churning companies like T-Series and 5-Minute Crafts (64 million subscribers, 350 million views per month) start taking over.
One thing is apparent: YouTube has become a core part of T-Series’ business. Its chairman and managing director Bhushan Kumar has said it makes 60% to 70% of its annual revenue from YouTube. That revenue comes from the core T-Series channel, as well as the 28 other channels in its multichannel network. (There is limited data on T-Series’ annual revenue, but Business Standard has reported that between January and July 2018, the company earned $100 million in AdSense alone.)
T-Series’ 28 network channels aren’t nearly as large as its flagship, but they’re still bringing in millions of subscribers and tens of millions of monthly views. Some of the network’s bigger channels include: Bhakti Sagar, which has 27 million subscribers and pulls in 400 million views per month; Pop Chartbusters, 9.7 million subs and 160 million views per month; T-Series Regional, 7.9 million subs, 100 million views per month; and Lahari Music with 8 million subs and 220 million views.
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T-Series is an Indian YouTube channel with over 228.00M subscribers. It started 16 years ago and has 17712 uploaded videos.
The net worth of T-Series's channel through 1 Dec 2022
$220,951,961
Videos on the channel are posted in the categories Music, Entertainment, Music of Asia, Film.
How much money does T-Series make from YouTube?
Below is an estimate of the average earnings from advertising on the channel, depending on the language, price, and the current audience.
Daily
$125,144
Weekly
$876,009
Monthly
$3,504,036
Yearly
$42,048,431
This income is valid for channel visits till Dec 01 and must be updated when channel data changes. The channel may have additional revenue sources e.g. sponsored content and product sales, which are not reflected in these numbers.
T-Series channel's current stats and earnings
Here are the stats for the last two weeks, separated by days.
- The lowest daily views during this period are 81.24M
- The highest daily views are 185.25M
Stats
30 Nov$187,19529 Nov$86,29228 Nov$88,50727 Nov$85,63126 Nov$92,92925 Nov$101,28724 Nov$184,96123 Nov$3,45722 Nov$184,89821 Nov$86,65820 Nov$95,52119 Nov$181,26118 Nov$96,88617 Nov$199,14316 Nov$87,331
Forecast of next month's revenue
T-Series net worth for January 2023 - $3,738,369
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Methodology and sources
The net worth is calculated based on the publicly available CPM (cost per thousand views) paid by advertisers. The CPM of a channel varies depending on the location and structure of its target audience, the number of subscribers it has, how often it posts videos and how many hours the videos are viewed. We aim to constantly update this indicator based on current trends and confirmed revenues.
If you have information about T-Series's exact income and audience by country, please send us the necessary corrections.