Our Story
From frozen treats made with delicious and funtastic ingredients to Blu®, our CEO and champion of all things fun, our world at Blue Bunny® is filled with more of what’s fun. Join us, won’t you?
Our History
More than 80 years ago, a Sioux City man entered a “Name that Ice Cream” contest hosted by the Wells brothers. His entry included the “Blue Bunny” name and bunny character after noticing how much his son loved the blue rabbits in a department store window.
So, Blue Bunny was born.
Explore our history
Our Best Blue Bunny®
We believe in making every day more fun, one delicious bite at a time. That’s what we’re all about—we make fun, and you get to enjoy it. Sounds pretty sweet, huh?
For us, making the best frozen treats means starting with the best ingredients, like fresh milk sourced locally near our production facilities, so you get that fresh, farm-to-freezer taste in every bite. High-quality ingredients like these go into every one of our delicious frozen treats. We’re making your favorite frozen treats more fun with tasty flavors and yummy ways to enjoy—like our Twist Cones, Load’d Bars® and Load’d Sundaes®, and classic Scoopables.
So however you enjoy frozen deliciousness, make life more fun with Blue Bunny.
Find your flavor
Ice Cream Capital of the World®
Everybody’s got a claim to fame. Ours is that Le Mars, Iowa, is the Ice Cream Capital of the World.
More ice cream is made in Le Mars than in any other place on Earth, which means we also have the largest freezer of its kind in North America—12 stories high!
Come on in
We Make Fun
Take it from Blu®, our CEO and instigator of all things fun: Life’s more fun when you enjoy more of what you love. Blu is like that dinner guest who always remembers to bring dessert and never makes small talk about the weather. He’s always there to remind you to go have fun—a partner in fun, if you will.
There’s fun to be had all around us every day. Fun comes in delicious packages, so go ahead—treat yourself to your favorite frozen treat or try something new.
Remember, if it’s fun for you, it’s fun for Blu.
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Vanilla with other natural flavors frozen dairy dessert.
Tags:
Variety 1
Nutrition Facts
Serving size
2/3 Cup (87g)
Amount per serving
Calories
170
Total Carbohydrate 22g
8%
Includes 11g Added Sugars
22%
Ingredients
Buttermilk, Dairy Product Solids, Cream, Whey, Sugar, Corn Syrup, Coconut Oil, High Fructose Corn Syrup, Skim Milk, Milk, Contains 1% or less of Natural Flavors, Mono and Diglycerides, Tara Gum, Guar Gum, Carob Bean Gum, Cellulose Gel, Cellulose Gum, Carrageenan, Annatto Extract for Color.
Note: Nutritional information and ingredients are subject to change. Please refer to product packaging for current details.
This product contains:
Milk
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A Sprinkle in Time
More than 80 years ago, Blue Bunny® set out to create the most fun, playful, delicious ice cream. The rest, as they say, is history.
Fred H. Wells pays $250 to a local dairy farmer for a horse, delivery wagon, a few cans and jars, and the goodwill of the business. His investment covered the milk distribution route and guaranteed Wells a source of raw milk from
a herd of just 15 milk cows. (A drop in the bucket compared to now!)1913
Blue Bunny is born when the Wells brothers hold a “Name that Ice Cream” contest looking for a brand for their ice cream. A Sioux City man submitted “Blue Bunny” and his rendition of the
original logo (known as Blu®) and won a whopping $25. (Hey, that was a big deal back then!)1935
Time for a change: Blue Bunny updates their logo for the first time in almost 70 years. How refreshing!1982
LeMars is named Ice Cream Capital of the World.1994
We don’t just keep the milk fresh around here. Blue Bunny updates
their logo again, which is used for the next 20 years.1996
Blue Bunny teams up with The Jimmie Johnson Foundation to launch the Blue Bunny Helmet of Hope. The program gifts education-focused charities a $25,000 grant, a Blue Bunny ice cream party, and special
recognition on Johnson’s race helmet.2008
The Blue Bunny Parlor moves into a 12,000 sq. ft. renovated building on Main
Street.2011
To commemorate its 100th anniversary, Wells and Blue Bunny partner with the Make-A-Wish® Foundation to grant 100 wishes to children with life-threatening illnesses.2013
Blue Bunny launches a new logo, clear packaging (so you can see the goodness inside), new flavors and more of what you love in every batch of ice cream. Stay up-to-date with Blue Bunny and join the iScream
Team!2016
Blue
Bunny brings the fun of the ice cream parlor to homes across America with Load’d Cones, Sundaes, and Bars, and much more!Today