Best drugstore clarifying shampoo to remove color

We updated this article in December 2022 to add more information about each featured product, based on expert advice and top reviews, and added five new products, recommended by expert.


If your freshly washed hair still looks dull and limp, a clarifying shampoo may be in order. Clarifying shampoos, often called purifying or deep cleaning, "are formulated to remove excess buildup, residue, dirt, oils and product on your hair and scalp," says Antoinette Bullock, DIY natural hair expert for Sally Beauty. "They provide a deeper cleanse, thanks to a higher percentage of strong cleansing agents, also known as surfactants." If you use leave-in styling products, have oily hair, wash your hair in hard water or live in an area with high air pollution, all of these factors can leave deposits on your hair that regular shampoo may not completely remove.

But how exactly do they work? "The surfactants produce micelles that surround oily substances like sebum, and pull it off the hair follicle or scalp, making it easier to be rinsed out in water," explains Danusia Wnek, a chemist at the Good Housekeeping Institute Beauty Lab. While the function of clarifying shampoo is consistent across different brands and formulas, they are not all created equal. It's important to choose the right one for your hair type, texture and overall hair condition, especially if your hair is processed or color-treated. Clarifying shampoos are meant to be used sporadically and only when needed. "If used too often, you could end up with super dry hair," explains Bullock.

Over the years, our experts at the Good Housekeeping Institute have evaluated hundreds of shampoos for different hair types and concerns including shampoo for dry hair, oily hair and color-treated hair, brass-fighting purple shampoos for blonde hair, thickening shampoos and more. For each shampoo, our chemists methodically test and quantify the efficacy of each formula (with the matching conditioner) on real human hair swatches and send products out for real consumer feedback. The list below includes our picks for clarifying shampoos that we use in the Lab to thoroughly clean hair swatches before testing, those that are highly rated and reviewed, or our editor and scientist favorites.

Our top picks:

  • Best Overall Clarifying Shampoo

    Detox Shampoo OUAI Read More

  • Best Value Clarifying Shampoo

    Daily Clarifying Shampoo Suave Read More

  • Best Drugstore Clarifying Shampoo

    Anti-Residue Clarifying Shampoo Neutrogena Read More

  • Best Clarifying Shampoo for Color Treated Hair

    Perfect Hair Day Triple Detox Shampoo Living Proof Read More

  • Best Clarifying Shampoo for Fine Hair

    Strengthen and Restore Shampoo SheaMoisture Read More

  • Best Clarifying Shampoo for Curly Hair

    Buildup Buster Micellar Water Cleansing Serum DevaCurl Read More

  • Best Clarifying Shampoo for Wavy Hair

    Curl Clarifying Shampoo Texture ID Read More

  • Best Clarifying Shampoo for Oily Hair

    Sunday Clarifying Shampoo Bumble and bumble Read More

  • Best Professional Clarifying Shampoo

    Rosemary Mint Purifying Shampoo Aveda Read More

  • Best Clarifying Shampoo for Natural Hair

    Clarifying Shampoo NOTHING BUT Read More

Scroll to the bottom of this article for more information on how we test shampoos at the GH Institute Beauty Lab, tips on what to keep in mind while you're shopping for the best clarifying shampoos and answers to FAQs around clarifying shampoo usage and efficacy. In the meantime, here are the best clarifying shampoos.

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1

Best Overall Clarifying Shampoo

Detox Shampoo

2

Best Value Clarifying Shampoo

Daily Clarifying Shampoo

3

Best Drugstore Clarifying Shampoo

Anti-Residue Clarifying Shampoo

4

Best Clarifying Shampoo for Color Treated Hair

Perfect Hair Day Triple Detox Shampoo

5

Best Clarifying Shampoo for Fine Hair

Strengthen and Restore Shampoo

6

Best Clarifying Shampoo for Curly Hair

Buildup Buster Micellar Water Cleansing Serum

7

Best Clarifying Shampoo for Wavy Hair

Curl Clarifying Shampoo

8

Best Clarifying Shampoo for Oily Hair

Sunday Clarifying Shampoo

9

Best Professional Clarifying Shampoo

Rosemary Mint Purifying Shampoo

10

Best Clarifying Shampoo for Natural Hair

Clarifying Shampoo

11

Best Clarifying Shampoo for Dry Scalp

Peppermint Tea Tree Shampoo

12

Best-Smelling Clarifying Shampoo

Clarifying Shampoo

13

Best Sulfate-Free Clarifying Shampoo

On The Rocks Clarifying Charcoal Shampoo

14

Best Clarifying Shampoo for Dry Hair

Honey Fresh Clarifying Shampoo

15

Best Clarifying Shampoo that Won't Strip Color

Color Defense Clarifying Shampoo

How we choose the best clarifying shampoos

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The Good Housekeeping Institute has tested a variety of hair cleansing products including moisturizing, color protecting and volumizing shampoos and conditioners. For moisturizing shampoo and conditioners, 12 shampoo and conditioner sets were evaluated using both laboratory and consumer testing protocols. In the Lab, the products were evaluated for their comb-ability properties in hair’s most vulnerable state — when it's wet — using an Instron instrument to measure how well products lubricate hair when it's wet and prevents future damage. Additionally, these products were blinded and sent to consumers who used the product for three consecutive washes before completing a standardized questionnaire rating ease of use, performance and overall satisfaction on a 5-point scale.

We tested color protecting shampoo and conditioners using wet comb testing, fade resistance testing and consumer testing with 22 panelists, and 14 volumizing shampoo and conditioners with consumer testers. While the Lab hasn’t done a specific test on clarifying shampoos, we used our expertise and years of testing to select the picks on this list, comprised of test-winners and recommendations from Beauty Lab experts, hairstylists and reviewers.

What to look for when shopping for the best clarifying shampoos

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It's all about the buzzwords. "Look for keywords on shampoo bottles to know that you have purchased the right product for the job," says Bullock. "Keywords include 'stripping,' 'clarifying,' 'deep cleansing,' 'reset,' 'detox' and 'can remove excess product.'"

It is also important to consider your hair's needs. "If you have color-treated hair you want to make sure it says 'color safe' or it might strip away your color," says Bianca Renee, DIY curly hair expert for Sally Beauty. "Read the labels to see if it is clarifying exactly what you want it to clarify, i.e., product build, dandruff or hard water minerals."

Is clarifying shampoo good for your hair?

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Yes, but with a caveat. "Clarifying shampoos are good for your hair because they provide your hair and scalp with a fresh new start," says Bullock. A good clarifying shampoo can effectively and thoroughly cleanse the scalp and hair, but 'it can also have negative side effects if used too often and could leave your hair feeling dry and dull," says Renee. "It's best to find a clarifying shampoo that also includes some moisturizing ingredients." You can also use a rich conditioner or nourishing deep conditioner immediately after to help balance the pH levels.

How often should you use a clarifying shampoo?

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Unfortunately there is no simple answer to this one as it really depends on your hair type, texture and goals. "Clarifying shampoos should be used only when your hair feels weighed down or you know you need a deeper cleansing than a normal shampoo," says Bullock. But one thing is for sure: "It is not recommended to use a clarifying shampoo every wash day," says Renee. While usage is personal, Renee suggests using a clarifying shampoo more often if you use products that contain silicones or waxes.

Why trust Good Housekeeping?

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Jamie Kim, freelance writer and consumer product expert, did the initial research and product selection for this article. She specializes in product testing and reviews, lending her product knowledge across multiple categories such as apparel, textiles, home, kitchen, beauty and tech.

Dori Price updated the story with new details about clarifying shampoos, expert tips and added more product picks. She has over 15 years of experience researching and writing haircare and hairstyling stories, combining her knowledge with the expertise of top industry professionals such as hairstylists, hair colorists and trichologists. She is an expert in all hair product categories, from shampoos, conditioners, treatments, styling products and tools to hair color, professional services and more.

Danusia Wnek shared her expertise about clarifying shampoos for this piece, as well as contributing all of the information about the Good Housekeeping Institute's testing of shampoos and conditioners. She has spent seven years researching and developing testing protocols for haircare products for the Good Housekeeping Institute.

Which clarifying shampoo is best to remove hair dye?

Best Clarifying Shampoo To Remove Hair Color.
Manic Panic Prepare To Dye Clarifying Shampoo To Remove Color..
Matrix Biolage Cleanreset Normalizing Shampoo..
Neutrogena Anti-Residue Shampoo..
Head and Shoulders Anti Dandruff Itchy Scalp Care Shampoo..
Nexxus Clean and Pure Clarifying Shampoo..

Does clarifying shampoo help remove color?

Clarifying or Anti-Dandruff Shampoo Although shampoos won't completely strip the colour out of your hair they can really help to fade it which will make it easier to cover. An anti-dandruff or clarifying shampoo will slowly lift hair dye from your hair and fade it without causing any damage.

How long should I leave clarifying shampoo in to remove color?

Benetua agrees, adding that a clarifying shampoo can strip the hair of unwanted colors depending on the intensity of the color. "You can try putting clarifying shampoo all through wet hair and putting a plastic cap on for ten minutes, then rinse," instructs Cleveland.