Best wig websites for Black Hair

Whether you're looking for a curly synthetic unit, a kinky straight wig, or a silky straight bob, these retailers have got you covered. 

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Buying wigs online can feel a bit like the Wild West sometimes. First, you have to figure out what you want from the wide array of shades, cuts, and styles that exist. Then, you have to navigate the overwhelming amount of wig brands to ensure you can get the unit you want. But this list of online wig retailers can help make the process easier. 

The biggest downside to virtual wig shopping is that you can't touch or see the hair to check the quality or style for yourself. To remedy this, Alabama-based hairstylist Tamika Gibson recommends doing a bit of research and looking at any online reviews about the units you're interested in. "Everything from the quality of the lace to the type of hair and density should be mentioned in the description," she shares. "So, if you know the things you're looking for — i.e. human hair, density, etc. — this will make shopping a lot easier." The more specific you are, the easier it will be to narrow down your search. 

She also warns against prices that seem too low for the quality of hair advertised. "Prices that seem too good to be true need to be researched heavily," she shares. "There are a lot of wigs that claim to be made with human hair that are actually made with a blend [which includes] synthetic hair, which can often result in a lower price." 

Once you've done all the necessary research, another important thing to keep in mind is the wig's cap size. It should fit the circumference of your head — you'll want to have that measurement to ensure that whichever wig you buy is in the size you need, according to Gibson. 

Ready to shop? Start here. We've rounded up some of the best wig retailers and brands you can find online, whether you're looking to buy a wig with synthetic or human hair. 

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  Sam's Beauty

  Sam's Beauty carries a number of popular brands like Outre and Bobbi Boss. It's a great site to look for synthetic units in particular, but there are a few human hair choices available, too. Bottom line: they have a wide variety of options, so you're sure to find what you're looking for. If you're stuck on where to start, Gibson recommends Outre's Soft & Natural Synthetic Lace-Front Wig in Neesha 202 (shown above) because it's super affordable and has a lace-front to boot. 

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  Bobbi Boss 

  The synthetic wig world has evolved immensely in the past few years, offering more realistic-looking lace frontals and colorful units, and Bobbi Boss is the brand that's got 'em. You can find units in practically all lengths, textures, and colors from the brand, like this "Yara" unit, available in blue, purple, and black shades. They even have wigs crafted to look like protective styles.

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  Mayvenn Hair

  If you're looking for virgin human hair textures available in 1B (a natural brown hue) or blonde colors, then Mayvenn Hair is for you. The brand's wigs are available in a variety of textures (kinky straight, straight, body wave, and more), in lengths ranging from 16 to 24 inches. Prices start at $160 and go all the way to $320, depending on the texture and length of the unit. The Black-owned hair brand also sells bundles, frontals, and closures, in addition to offering styling services, so that customers don't have to worry about installing the units themselves. 

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  RPG Show

  If you're a wig devotee, then you've probably heard about RPG Show, which is known for its lace frontals and closures made with human hair. Hairstylist Kahh Spence, who has worked with the brand in the past, says that it's one of his go-to sources to get wigs for his clients like Kehlani and Jhene Aiko.  "I love RPG Show because they're a blend of affordability with luxuriousness," he shares. "The quality of the lace is unmatched in comparison to many other companies on the market." 

  On the site, you can find headband, U-part, and lace-front wigs starting at $319 in straight, curly, kinky straight, or wavy textures. The brand has a selection of what it calls "fitness wigs", which are basically headband wigs that are designed to be worn while you work out. They're comfortable and breathable so you can sweat without worrying about your lace lifting. There's also a range of colors you can choose from whether you want more natural hues like the brown Kinky Straight Natural Hair (shown above) or something more comfortable like the burgundy ombré Glamorous Wine unit. 

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  Kendra's Boutique

  Prepare to pay a pretty penny for a wig from Kendra's Boutique. Even the cheapest ones will set you back at least $540 and some of the most expensive units can cost you over $1300. But Gibson recommends the retailer because of the "good hair quality, longevity, and high-quality lace" options it offers. Some of these units are even glueless, so you don't have to worry about the hassle of trying to glue them in place.

  The lace frontals are available in straight and curly textures, mostly in the color 1B, as well as a range of lengths up to 40 inches. Because they are made from human hair, you can change the color with dye, and with the proper care, you can also maintain the hair's health and quality. But if bleaching the hair is too much of a hassle, you can opt for the Platinum Blonde Straight Full Lace Wig.

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  XOXO Virgin Hair

  Shop Virgin XOXO is known for selling bundles and frontals, but the brand also offers wigs as well. Currently, there are three styles available in straight, loose wave, and deep wave textures. Each wig has a 13 x 6 lace frontal so that you can have all the parting space you desire. The hairlines come pre-plucked to make installation easier, and since they are made of human hair, you can bleach and dye as you please. The units are available in short bobs starting at 10 inches or super long hair with the max length of 28 inches.

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  True Indian Hair 

  Spence recommends Black-owned brand True Indian Hair, especially if you're looking to reuse or color your unit. He says the wigs are a great investment, and the word investment is key, because they are pricey. The cheapest offerings are silk-top closures which can range from $200 to $250. If you're looking for a lace-front, prepare to spend at least $350 for the shorter bobs, which start at 10 inches and as much as $1350 for lengths up to 30 inches. There are also six different textures available: straight, kinky straight, wavy, and curly options, which can be constructed into lace frontals or glueless units. 

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  Hair So Fab 

  Black-owned brand Hair So Fab has a selection of units available in brown, black, and blonde shades. You can choose between short 10-inch bobs that start at $130 or embrace all the inches with a 28-inch wig that can cost $700. Since these human hair wigs are largely available in natural shades, you can dye them to your heart's content or you can try one of the brand's customized shades like the chocolate brown Stassi Bob with caramel chunky highlights. 

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  Wig Dealer

  In addition to the usual black, brown, and blonde lace frontals, Wig Dealer offers a few red options as well. There's the Red Colored Exotic Curly Kelly Bob (deep burgundy unit with 3B curls), the Burgundy Bang Lace Frontal Wig (a bright red wig with lengthy fringe), and other red and burgundy wigs in straight and wavy textures. They even offer protective style lace-fronts for those who just don't want to sit for hours getting faux locs or box braids, and they look so damn realistic. 

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  NYCE Hair 

  NYCE Hair gets a recommendation from Atlanta-based hairstylist Tevin Washington, who has used the brand a few times for his clients. Of course, the brand's got you covered with natural-colored wigs available in brown, black, and blonde hues. These lace frontals and closures are mostly available in curly, straight, and wavy textures that can be dyed or heat styled to your liking.  It also has a selection of more colorful shades like the pink reverse ombre SZA wig, which — you guessed it — was worn by SZA herself and colored by Washington, who recommends the brand. 

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  Outre 

  Outre has several collections of wigs to cater to your different needs, whether you're looking for a lace-front, headband wig, or a voluminous curly unit. You can find highlighted, ombré, or vibrant units in human hair, human hair blends, or synthetic hair at some of the lowest price points. For example, there's the Outre Perfect Hairline Synthetic Lace Front Wig named Martina that's lightly layered and straight with a five-inch part and lace-front that retails for $40 — a solid choice indeed.

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Gabi Thorne is the associate news editor at Allure. Since graduating from Harvard University, where she received a student writing fellowship from The Nation to research political news and social media as they pertain to students and communities of color, Gabi has covered beauty, pop culture, news, and more... Read more