Blondes, your wash day just got brighter. Not Your Mother’s Purple Treatment Shampoo combines the power of toning—you know, maintaining the vibrancy of your blonde and fighting brassy and yellow tones—with the benefits of our gently cleansing shampoo. Show  BenefitsNever sacrifice color for care again Formulated with dark violet pigments and violet rice extract, this purple shampoo cleanses and moisturizes while keeping color fresh.
Shampoo & conditioner wash tutorial
“ Love this shampoo! It's my favorite go to when yellow or brassy colors start showing up! Love the smell and the way it leaves my hair feeling strong and healthy and perfectly toned! This purple shampoo is a keeper!!
“ It's a great shampoo for blondes or hi lights. I used it with the matching conditioner and it doesn't dry out your hair like a lot of purple/blue tinted shampoos. How do you apply not your mother's purple shampoo?Directions. Only use 1-2 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly.
Does purple shampoo work better the longer you leave it on?Too Much of a Good Thing: Purple Shampoo Left On Too Long
You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.
Can I use not your mother's purple shampoo everyday?We recommend using our purple shampoo 2-3 times a week, or as needed.
How long do you leave purple shampoo in dry?How long should you leave purple shampoo in dry? You can leave purple shampoo in your dry hair for 5-30 minutes. If you have highly-porous hair and are worried that it might tint your hair lavender, it's best to leave it in a shorter amount your first time, just to make sure the results are what you want.
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How long do I leave not your mothers purple shampoo in?
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