Red Bull Strawberry Apricot Release date

• Category – Soft drinks, energy
• Available – From next month
• Location – The US, available nationwide
• Price – Not immediately available

Red Bull is to debut a limited-edition strawberry & apricot-flavoured extension of its namesake energy drinks brand in the US.

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Red Bull Summer Edition Strawberry Apricot will begin hitting Walmart’s shelves nationwide from 4 April, with a wider off-premise launch taking place from May. The expression will be sold in single cans, in both 8.4oz (25cl) and 12oz (35cl) formats.

Further details regarding the SRP or the caffeine content were not immediately available.

Past ‘Summer Edition’ variants from Red Bull have included Watermelon, Beach Breeze, Coconut Berry and Dragonfruit.

The energy drinks category in the US is in healthy shape at present, having increased in value terms by nearly US$7bn since 2017, according to GlobalData. Category growth is set to continue in the future - albeit at a slightly slower rate - with sales predicted to top $24.6 bn by 2026. The ten-year compound annual growth rate (CAGR) of the category is forecast to be 5.05%.

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:

• The key factors behind the recent trends in sugar consumption
• What is driving consumer choices when shopping for food and beverages?
• How companies and governments are stepping up their efforts to meet consumers’ expectations
• The outlook for sugar demand
• Which ingredients stand to benefit from these future developments?

Enter your details here to receive the free whitepaper.

by GlobalData

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Please enter a work/business email address

Thank you.Please check your email to download the Whitepaper.