What is more popular TikTok or YouTube Shorts

In this article, we will analyze both YouTube Shorts and TikTok videos, and we will help you decide which short form videos platform to use for your content. Let’s take a closer look at today’s video status quo!

The Short Video Format Is Here To Stay

You undoubtedly already know that short-form video is becoming more and more popular, but what is fueling this growth? What does it mean for companies who want to use this format to communicate with consumers?

We lead hectic lives, have attention spans that are getting shorter, and are accustomed to having access to all the knowledge we could ever need right in our hands. While this allows us to better interact with the environment around us and has countless positive effects, it also makes it more difficult for marketers to capture consumers' attention.

Therefore, it should come as no surprise that short-form video has experienced a spike in popularity in recent years, with this generation leading the way in terms of consumption. Short-form videos, which last only a few seconds or minutes, are a quick way to make, share, and motivate viewers. Brands can engage audiences with brief, potent video messaging that resonates with customers in this format, giving them access to audiences they may not have been able to reach before.

Whether we are talking about YouTube Shorts, TikTok videos or Instagram Reels, all large social media platforms are trying to provide tools for creators to dig deeper into short form video content.

What Is YouTube Shorts?

The new YouTube app lets creators choose a segment of their video up to 60 seconds in length and convert it into a Shorts material using the app's built-in editor. Your clip doesn’t have to be exactly 60 seconds long, but you can also combine it with gallery videos or use the Shorts camera until you reach the 60 seconds mark.  Individual users are the ones who produce and upload these videos to the platform, so the topics can vary highly, ranging from educational to entertaining content.

But how do you create and publish your video content on YouTube? First things first, you must sign in to your YouTube account in order to upload a YouTube short. Hit the red button after allowing your camera access.

Then, add sound effects and background music to your video. You can edit your video using the four options on the screen when the recording is finished. After making all the required adjustments, you can publish it to YouTube.

Benefits of YouTube Shorts

There are multiple benefits that come up with the creation of YouTube Shorts. Here are some of the advantages of posting short-form YouTube videos on the app:

You Can Use Them To Promote Your Long-Form Content

Given that the tool will immediately connect back to the original when a short is made utilizing video on demand content, creators are encouraged to use it to draw attention to their long-form content. 

However, if you plan on using these YouTube shorts as a sneak peak, make sure to choose clips which will peak your audience’s interest. If you’re looking for ways to make your content more engaging, make sure to check our list of tips for YouTube videos. 

You Can Get Access to a Larger Audience

How can you become popular on YouTube, particularly if you're a new creator? Numerous channels have reported that the additional views from Shorts have contributed to their growth.

Jake Fellman is the prime example of this shorts driven growth. He got 40K total channel views in September 2020. He now has billions of views and more than 13 million followers after publishing original, 3D animated YouTube Shorts.

You Can Monetize Your Content

YouTube allows creators to monetize their Short videos if they hit a monthly view threshold. The bonus is determined by taking the audience position and the total number of views into account.

You should be aware that the revenue you generate from each YouTube video varies, and nobody can predict how much money you will make. To begin with, the bonus you receive for each video you upload will vary according to its monthly views.

Technical requirements for YouTube Shorts

Before you post your Shorts to the YouTube app, there are a couple of things to keep in mind:

• The maximum length of the video is 60 seconds.
• The YouTube Shorts aspect ratio is 9:16.
• YouTube recommends a maximum of 2160p: 2160×3840, and a minimum of 720p: 720×1280.

There’s also an easy way: you can use a YouTube Shorts maker such as Flixier to help you create content suitable for the app.

What Is TikTok?

TikTok is a social media platform for creating and sharing short form videos. It is a platform that combines music, lip sync videos, entertainment, and daily life content, so it's not immediately clear how it works. TikTok, which is hugely popular among Gen Z, provides a window into what it's like to grow up in the overly connected world of today.

With regards to TikTok, there is a sizable market of individuals looking for brief moments of micro-entertainment and diversion. The algorithm is great at promoting engaging or appealing videos on the 'For You' tab, resulting in millions of views.

Anyone with a TikTok account is capable of creating videos with music, unique filters, and even visual effects. To discourage viewers from scrolling and diverting their attention, it is important to make videos that capture their interest within the first few seconds.

The amount of time a user spends watching a particular TikTok video increases the likelihood that it will go viral.  Users can find fresh content that is recommended by the TikTok Algorithm on the TikTok For You Page, which is the most popular TikTok category. The For You Page is the initial page that appears whenever a TikTok user launches the application. In case you are new to the TikTok world, here is a short guide for TikTok videos.

Benefits of TikTok Videos

Given the app’s huge surge in popularity, it’s clear that it does a lot of things right in order to keep users engaged and committed, so let's delve deeper into the platform's key benefits.

TikTok Encourages Personal Interactions

While all social media platforms encourage human engagement, TikTok's videos are more personal, detailed, and honest. TikTok videos frequently discuss sensitive or contentious issues. Then, using the "for you" page, TikTok recommends videos based on what they believe you will appreciate.

TikTok Provides New Future Possibilities

TikTok may be a terrific place to get ideas for potential jobs or careers. There are numerous creative and unique career alternatives available that you may not have considered before. TikTok allows you to see how your dreams can become a reality.

You Can Monetize TikTok Videos

TikTok content can help you be an active player of the creator economy. Here are some suggestions for your monetization plan and ways to profit from your views:

• TikTok Creator Fund: TikTok launched the TikTok creator fund in an effort to reward ambitious individuals to create more and better content. It is one of the creator services funded by the TikTok Ads program. When you join the creator fund, you will be compensated for the majority of your views. This is fantastic, but eligible creators require an unbelievable amount of views in order to monetize TikTok using this strategy.
• TikTok Creator Marketplace: The Creator Marketplace is ideal for connecting influencers with companies and vice versa. It is an ideal setting for long-term collaborations. Brands can effortlessly search through TikTok creators' material and choose the one that fits their identity without worrying about reaching out to someone who isn't interested in being an influencer.
• Affiliate Links: Affiliate marketing is the practice of entering into a deal with a firm in order to promote their product to your target audience. You can simply redirect the audience to your personalized link, encouraging them to purchase from the brand with whom you are collaborating.
• Live Videos: You can also monetize your videos by going live, as TikTok offers digital gifts your audience can purchase and offer you during the live-streaming process.

Technical requirements for TikTok Videos

Before you upload video content on TikTok, there are a couple of video features you need to take into consideration to make sure your content is fit for the platform.

Here is what TikTok users should keep in mind when editing videos:

• The TikTok maximum video length is 10 minutes, but the recommended one is 30-60 seconds
• For Android, the TikTok maximum file size is 72 MB, while for iOS it is 287.6 MB
• The TikTok aspect ratio is vertical, and it is recommended to stick to a resolution of 1080 × 1920 

If you don’t want to stress out with technicalities, and you want to let your creative freedom bloom, you can always use a TikTok video editor such as Flixier to help you in the editing process.

YouTube Shorts Vs. TikTok Videos: Who Will Win the Battle?

TikTok vs YouTube videos? Who is the winner? It's difficult to predict which short-form video platforms will dominate the battle as they become more and more widely utilized. However, if you don’t know which one to choose for yourself, there are a couple of differences to keep in mind:

Video Duration

Users of TikTok can upload videos that are up to three minutes long; 10-minute recordings have even been tested. Since the site is designed to complement YouTube's long-form content, creators are only permitted to publish videos that are up to 60 seconds long as YouTube Shorts.

Messaging

The ability to exchange videos and messages to friends within the TikTok app is a key social feature. Shorts do not support in-app direct chat, despite the fact that its videos may be shared by text and other social media platforms.

Optional Editing

TikTok has more robust editing features, including voice effects and AR filters. Hootsuite points out that Shorts offers TikTok-like features like green screen, but users can only change video parameters like brightness and temperature.

Music Library

While you can add background sounds to both TikTok and YouTube Shorts videos, YouTube has a large music library from which you can choose, including sounds that haven’t  made it to TikTok yet. On the opposite side, there are multiple TikTok trending sounds that haven’t  made it to YouTube yet.

Interactive Features

Unlike TikTok, YouTube Shorts doesn’t offer interactive features such as filters, Q&As, multi-user streams, duets, or countdown stickers. Similar to the lack of messaging, this limits the possibility of YouTube Shorts creators to engage with their audience.

Edit Your Short Form Video Content with Flixier!

No matter which platform you choose to showcase your video content, Flixier is here to make your journey of creating content smoother. Your videos can be ready for publishing with just a few clicks, without having any prior video editing experience.

With Flixier, a feature-rich, user-friendly, and entirely cloud-powered platform, you can create amazing videos that engage your audience, making the most of both YouTube Shorts and TikTok videos.

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