What is replacing Days of Our Lives on NBC?

Like sands through the hourglass, so are the changing TV times as another longtime viewing habit will soon be disrupted.

“Days of Our Lives,” the daytime soap that has aired on NBC since 1965, is moving to network parent Comcast’s streaming platform Peacock on Sept. 12.

NBC announced Wednesday it will replace “Days” with “NBC News Daily,” a daytime newscast that will use the anchors from its live streaming news channel NBC News Now.

The anchors for the program will depend on the time zone, as the newscast will be live across the country, using the hours shown on the NBC News Now stream. Stations will get the team of Morgan Radford and Vicky Nguyen or Kate Snow and Aaron Gilchrist.

The move reflects a continuing trend in the television business where scripted programs that have a shelf life are moving to streaming and on-demand platforms, while traditional TV is the domain for live news and sports.

“Days,” which is produced by Sony Television Pictures, will be available on NBC parent Comcast’s Peacock — immediately becoming the best known franchise to migrate exclusively to the platform.

Having a serial drama that has generations of fans could generate new subscriptions for Peacock, which has failed to grow at the rate of rivals Disney+, HBO Max and Paramount+ or generate much buzz.

“Days of Our Lives” is the last daytime drama on NBC’s schedule. ABC is down to one with “General Hospital,” while CBS has two, “The Young and the Restless” and “The Bold and the Beautiful.”

The genre was once the most durable and profitable in network TV, but audience levels declined rapidly once DVR usage reached critical mass among consumers, enabling them to watch their favorite shows any time of day. Streaming has accelerated the decline.

The continuing drama presented reality shows such as “The Bachelor” have also chipped away at the fan base once owned by the soaps.

Still, the soap fans who are left remain passionate about their programs. But their loyalty will be tested when asked to pay a monthly subscription fee to continue to get their fix.

For NBC News, the move is an expansion of real estate on the network, which includes four hours of “Today,” and “NBC Nightly News” on weekdays, and two hours per week of “Dateline” in prime time.

NBC News Now has become the division’s go-to source for breaking news as cable channel MSNBC devotes more hours to political discussion and opinion. The daily program on NBC will expose the streaming service and its on-air talent to a new audience.

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After 57 years on NBC, Day of Our Lives is officially moving to the streaming platform Peacock for fall 2022. This marks a big change in programming direction for the legacy show that's been a household name for decades and engaging viewers since it first aired in 1965.

New episodes will be available for streaming daily, as will past seasons, on Peacock. 

Some may recall this isn't the franchise's first move toward the NBC-owned streaming service. The Peacock Original spin-off Days of Our Lives: Beyond Salem debuted on the platform in September 2021. 

Fortunately, the network already has plans for the highly-coveted time slot. NBC News Daily is set to fill the original Day of Our Lives time slot on NBC. The show is slated to bring national and international breaking news coverage to audiences, hosted by a world-class roster of award-winning journalists. 

According to Mark Lazarus, chairman of NBCUniversal Television and Streaming, this move is going to maximize the show's already-massive reach while also freeing up space for new NBC content.

"This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers," said Lazarus. "With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show's loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers." 

Days of Our Lives starts streaming on Peacock September 12th. 

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(Gray News) - NBC has changed its daytime programming lineup starting in September, moving a longtime staple of daytime television to the internet.

NBCUniversal moved “Days of Our Lives,” NBC’s longest-running series, to the company’s streaming service, Peacock, as of Monday. According to NBC, the fan-favorite drama is making the move to help launch “NBC News Daily” in the drama’s former network time slot.

With the new changes now in place, WMTV-TV’s daytime lineup now includes (full schedule):

NBC representatives said new episodes of the Emmy Award-winning drama are scheduled to debut on Peacock, with the show’s video library also available to stream for Peacock Premium subscribers.

“With a large percentage of the “Days of Our Lives” audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming,” said Mark Lazarus, chairman at NBCUniversal Television and Streaming.

To help Days of Our Lives fans looking to set up a Peacock account, NBC has set up an online chat line as well as a customer care number - 855-597-1827.

“NBC News Daily” will reportedly be an hour-long program featuring journalists that include Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.

NBC said the news program would provide viewers with up-to-the-minute national and international news while also being available via its streaming services.

“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Lazarus said.

NBC-owned stations are also expected to announce upcoming specific daytime scheduling.

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