What is the main difference between publicity and advertising quizlet?

Recommended textbook solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Business Math

17th EditionMary Hansen

3,734 solutions

Mathematics with Business Applications

5th EditionMcGraw-Hill Education

3,755 solutions

Recommended textbook solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Mathematics with Business Applications

5th EditionMcGraw-Hill Education

3,755 solutions

Which of the following is an example of trade advertising?

A. Mars Inc. is using print advertising to attract supply managers from other companies.

B. Pluto Inc., a toothpaste manufacturer, places an ad in Tooth Daily, a magazine frequently circulated among dentists.

C. CL Inc., a chocolate manufacturer, hopes to attract wholesalers and retailers by placing an ad in NextMag, a weekly hotel magazine.

D. James, a doctor, places an ad in a local newspaper to advertise his new clinic.

E. The State Egg Federation runs a series of television ads that educate people about the nutritional value of eggs.

Key Differences Between Advertising and Publicity

The following are the differences between advertising and publicity:

Advertising is to advertise a product or service of a company, for commercial purposes. Publicity is to publicize a product, service or company to provide information.
Advertising is what a company says about its own product, but Publicity is what others says about a product.
There is a huge investment to be made for advertising a single product however publicity does not require such kind of investment.
The key persons behind advertising are the company and its representatives. Conversely, Publicity is done by a third party which is not related to any company.
Advertising is under the control of the company which is just opposite in the case of publicity.
Advertising repeatedly occurs to grab the attention of the customers while Publicity is done only one-time act.
Advertising is always customer focused, i.e. the more creative the advertise, the more are the customers attracted to it while publicity is not done keeping such things in mind.
As advertising is done to promote a brand or a product so the credibility and reliability are relatively less in comparison to publicity, where the opinion comes from an independent source.
Advertising always speaks the goodness about a product, to persuade the target audience to buy it. In contrast to publicity, it is unbiased, and so it will speak the reality, no matter whether it is goodness or illness.

FB-the biggest social networking service, most successful in terms of earnings and stock market following
-1/3 of Americans have one
-PR terms facebook is ideal for sharing news, photos, and videos for groups that support various causes or interests or for sending messages or playing games.
-makes money by letting advertisers place ads on the pages of targeted members
-facebook serves multiple community building purposes, among them include:
attract attention, two way communication, conversation monitor, interactive activities, internal communication, halo effect, network with the media, crisis management, and link link link

So in 1913, Congress enacted the Gillette Amendment, which almost barred the practice of public relations in government. The amendment stemmed from efforts by President Theodore Roosevelt to win public support for his programs through the use of a network of publicity experts. The law was a specific response to a Civil Service Commission help wanted advertisement for a "publicity man" for the Bureau of Public Roads. Congress, worried about the potential of this unlimited presidential persuasive power, passed an amendment stating: "Appropriated funds may not be used to pay a publicity expert unless specifically appropriated for that purpose."Several years later, still leery of the president's power to influence legislation through communication, Congress passed the gag law, which prohibited "using any part of an appropriation for services, messages, or publications designed to influence any member of Congress in his attitude toward legislation or appropriations." Even today, no government worker may be employed in the "practice of public relations." Public affairs, yes. But public relations, no. As a result, the government is flooded with "public affairs experts," "information officers," "press secretaries," and "communications specialists."

The employee public is made up of numerous subgroups: senior managers, first-line supervisors, staff and line employees, union laborers, per diem employees, contract workers, and others. Each group has different interests and concerns. A smart organization will try to differentiate messages and communications to reach these segments. Indeed, in a general sense, today's staff is younger, increasingly female, more diverse, ambitious, and career oriented, less complacent, and less loyal to the company than in the past. Today's more hard-nosed employee demands candor in communications. Internal communications, like external messages, must be targeted to reach specific subgroups of the employee public.

Marketing, literally defined, is the selling of a service or product through pricing, distribution, and promotion. Marketing ranges from concepts such as free samples in the hands of consumers to buzz campaigns.

Advertising, literally defined, is a subset of marketing that involves paying to place your message in more traditional media formats, from newspapers and magazines to radio and television to the Internet and outdoors.

Public relations, liberally defined, is the marketing of an organization and the use of unbiased, objective, third-party endorsement to relay information about that organization's products and practices.7

With so many media outlets bombarding consumers daily, most organizations realize that public relations can play an expanded role in marketing.

What is the main difference between advertising and publicity?

Which of the following best explains the difference between advertising and publicity?

What is the main difference between advertising and public relations quizlet?

Which statement is true about the difference between publicity and advertising?