What is the perfume on TikTok?

If TikTok's going to make you do anything, it's shop, and in this case of social media made me buy it, we have… a number of fragrances. If you spend any significant (or sometimes, insignificant) time on the app, you'll likely accidentally scroll yourself into an add-to-cart situation. Believe us, it's a situation we've been in plenty of times. Tiktok has us hoarding banana hair clips, grooming our bits with a beard trimmer, and filling in our brows with a stencil and stamp.

And just like those purchases we still don't regret, we've discovered more than a few scents on the app to fall in love with thanks to TikTok's community of "fragheads." And as a whole, they've got a wide range of tastes. The most popular scents on TikTok come from beauty and designer brands you are familiar with, niche and indie ones you may not be, and a few celebrity offerings here and there. 

We're not going to overlook the fact that frag hunting can get expensive especially if you've got a taste for niche brands. There is juice on this list that can run you over $300 a bottle. Fortunately, TikTok is for the people, and are also plenty of popular options that won't set you back a ton and still smell like heaven. We mean it — even if your budget is more like two figures instead of three, there's something on here you (and everyone around you) will absolutely love. Of course, if you're in the mood for a splurge, we've got that, too. 

There are dozens of fragrances that have a hold on#perfumeTok. If you're making an initial dive into that side of the social media app, here are a few you'll see a lot of.

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Ah, TikTok. The platform that was originally intended for sharing short, viral clips has grown in all different directions, many of which could have never been predicted. If you’re reading this article, chances are you’ve stumbled across beauty TikTok, a never-ending haven of beauty tips, tricks, hacks, and recommendations from professionals and enthusiasts alike. Among this sector of the app is what’s often referred to as “PerfumeTok”, a community of fragrance lovers sharing their best finds and tried-and-true favorites.

Like a lot of viral products, TikTok-famous perfumes have seen massive spikes in popularity. As someone who typically sticks to one or two signature scents, I never really considered branching out when it comes to fragrances, but apparently, the TikTok algorithm knows me better than I know myself. After seeing so many PerfumeTok videos on my feed, I eventually caved and started following some fragrance accounts, only to be completely sucked in by the complex and subjective world of perfume.

One of my favorite creators, @professorperfume, has amassed over 236,000 followers with her informative perfume content and thoughtful product reviews (she also keeps things interesting by mixing in videos about books and makeup, among other things). @Rougereview, on the other hand, never shows their face at all, and instead begins each video with aesthetically pleasing clips indicating a specific scent profile along with the text “so you want to smell like this...” before diving into the recommendations.

The beauty of PerfumeTok is that it brings fragrance lovers from all over the world to one place to bond over a space in beauty that can often be exclusive. These creators share recommendations that range from expensive ($340) to super affordable ($20) — this way everyone can partake in the fun. Ahead, take a look through the assortment of perfumes that these sorts of accounts have swayed me (and countless others no doubt) to purchase, and many more which are still sitting in my shopping cart — but not for long.

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The Quintessential Everyday Scent

Chances are, you want your everyday scent to be something fresh, clean, and a teeny bit head turning — these will do the trick.

The Femme Fatale Scent

You know that feeling you get when you blast Beyoncé at full volume, you’re having a great hair day, and you feel like you can conquer the world in six-inch heels? These scents are that feeling bottled up.

The Date Night Scent

Cozy up with these smoky, woody, subtly sweet scents — the perfect addition to a romantic evening out, or a lovey-dovey night in.

The “Clean Girl” Scent

The “clean girl” aesthetic is yet another viral TikTok trend, but it’s also completely classic. You can’t go wrong with looking (and smelling) fresh and clean, and these scents will do just that.

The Head-Turner Scent

You know you’ve struck gold when you walk past someone and they whip around asking, “What perfume are you wearing?” These fragrances will stop people dead in their tracks — in the best way possible.

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