What do you call the price that the buyer actually pays for the property or personal consumption?

What do you call the price that the buyer actually pays for the property or personal consumption?

Ever feel as if you are paying the price for someone else’s “deal”? Perhaps you are choking on the pollution from a foundry where cheap widgets are made. That spillover effect is called an externality. There are positive ones, too. Learn more about externalities in this episode of the Economic Lowdown Podcast Series.

What do you call the price that the buyer actually pays for the property or personal consumption?
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Transcript

What do pollution, education, and your neighbor's dog have in common?

No, that's not a trick question. All three are actually examples of economic transactions that include externalities.

When markets are functioning well, all the costs and benefits of a transaction for a good or service are absorbed by the buyer and seller. For example, when you buy a doughnut at the store, it's reasonable to assume all the costs and benefits of the transaction are contained between the seller and you, the buyer. However, sometimes, costs or benefits may spill over to a third party not directly involved in the transaction. These spillover costs and benefits are called externalities. A negative externality occurs when a cost spills over. A positive externality occurs when a benefit spills over. So, externalities occur when some of the costs or benefits of a transaction fall on someone other than the producer or the consumer.

Negative Externalities

Imagine there's a factory in your town that produces widgets, a good that benefits consumers all over the world. The smokestacks at the factory, however, belch out pollution 24/7. From an economic perspective, the firm is shifting some of its cost of production to society. How? Well, in its production process the firm uses clean air-a resource it does not pay for-and returns polluted air to the atmosphere, which creates a potential health risk to anyone who breathes it. If the firm were paying the full cost of production, it would return clean air to the atmosphere. Instead, if society wants clean air, society must pay to clean it. So, in this case, pollution represents the shifting of some of the cost of production to society, a negative externality. And, because the firm isn't paying the full cost of producing widgets, the price charged for widgets is artificially low. Consumers will buy more widgets at the artificially low price than at a price that reflects their full production cost. So, ultimately, more widgets are produced than would be the case if all costs were included. And since more widgets are being produced, more air is being polluted.

Correcting Negative Externalities

Government can play a role in reducing negative externalities by taxing goods when their production generates spillover costs. This taxation effectively increases the cost of producing such goods. The higher cost, then, better reflects the true cost of production because it includes the spillover costs of, say, pollution. So, such taxation attempts to make the producer pay for the full cost of production. The use of such a tax is called internalizing the externality. For example, let's assume the cost of producing the widgets noted earlier is two dollars per unit, but an additional 20 cents per unit had been shifted to society as a negative externality in the form of dirty air. The government could place a 20 cent tax on each widget produced to ensure that the firm pays the actual cost of production-which is now two dollars and twenty cents, including the cost of the negative externality. As a result of the higher cost of production, the firm will reduce its production of widgets thus reducing the level of pollution.

Positive Externalities

When you complete high school, you'll reap the benefits of your education in the form of better job opportunities, higher productivity, and higher income. A technical degree or college education will further enhance those benefits. Although you might think you are the only one who benefits from your education, that isn't the case. The many benefits of your education spill over to society in general. In other words, you can generate positive externalities. For example, a well-educated society is more likely to make good decisions when electing leaders. Also, regions with a more-educated population tend to have lower crime rates. In addition, more education leads to higher worker productivity and higher living standards for society in general. Although education has many spillover benefits, providers of education do not receive all the revenue they would earn if the full benefits of the transaction were internalized. To state it differently, producers of education are not fully compensated for the benefits that spill over to society. As a result, producers of education will likely under produce education.

Encouraging Positive Externalities

Government can play a role in encouraging positive externalities by providing subsidies for goods or services that generate spillover benefits. A government subsidy is a payment that effectively lowers the cost of producing a given good or service. Such subsidies provide an incentive for firms to increase the production of goods that provide positive externalities. And, because the spillover benefits go to society, government subsidies are a way for society to share in the cost of generating positive externalities. After all, society pays the taxes that fund the subsidies. Regarding education, because the government subsidizes public education, a greater quantity of education is produced and consumed and society reaps the spillover benefits.

Which One Is It?

An externality is determined positive or negative based on whether costs or benefits spill over. Imagine this scenario: Your neighbor buys a dog, feeds the dog, and pays all of the expenses to care for the dog. In other words, your neighbor is bearing the explicit costs of dog ownership. Your neighbor also receives benefits from the dog, such as companionship and home security. But, what if the dog spends most of the night barking outside of your bedroom window, depriving you of valuable sleep? In this case, you would be bearing some of the costs of your neighbor's dog ownership-and that would be a negative externality for you. You could call your neighbor and try to reach an agreement. But, if that weren't successful, you might call the police, who may fine your neighbor. You could think of that as a type of corrective tax.

On the other hand, let's assume your neighbor's dog doesn't keep you awake at night. Instead, Fido is perfectly quiet and only barks when suspicious looking strangers come near your homes. Now the dog is providing you with the benefit of home security without you having to share in the cost of the dog-you receive a positive externality. You might choose to "subsidize" Fido by taking care of the dog when your neighbor is away or by giving the dog a treat from time to time.

To summarize, the costs and benefits of transactions for goods and services are often contained between the producers and consumers, but sometimes costs and benefits spill over to third parties. A negative externality exists when a cost spills over to a third party. A positive externality exists when a benefit spills over to a third-party. Government can discourage negative externalities by taxing goods and services that generate spillover costs. Government can encourage positive externalities by subsidizing goods and services that generate spillover benefits.

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In mainstream economics, consumer surplus is the difference between the highest price a consumer is willing to pay and the actual price they do pay for the good (which is the market price of the good). In other words, consumer surplus is the difference between what a consumer is willing to pay and what they actually pay for a good or service.

Economic surplus refers to two related quantities: consumer surplus and producer surplus. The producer surplus is the difference between the actual price of a good or service–the market price–and the lowest price a producer would be willing to accept for a good.

Economic surplus is calculated by combining the surplus benefit that is experienced by both consumers and producers in an economic transaction.

  • In mainstream economics, economic surplus refers to two related quantities: consumer surplus and producer surplus.
  • Consumer surplus is the difference between the highest price a consumer is willing to pay and the actual price they do pay for the good, or the market price.
  • The producer surplus is the difference between the actual price of a good or service–the market price–and the lowest price a producer would be willing to accept for a good.
  • Economic surplus is calculated by combining the surplus benefit that is experienced by both consumers and producers in an economic transaction.

A consumer is an individual who purchases products and services. Consumer surplus is one way to determine the total benefit that consumers receive from their goods and services. If a consumer is willing to pay more for an item than the current asking price–the market price–then they are theoretically receiving an additional benefit by purchasing the item at that price. If the price was their maximum willingness to pay, theoretically, they would get less benefit from the purchased product.

For example, before making a purchase, most consumers decide how much they are willing to spend on an item. Suppose there is a college student that decides that a pair of sneakers is worth no more than $80. If the price of the sneakers is $100, then the student may decide not to buy them. However, if the price of the sneakers is $60, the student will likely make the purchase. They may also feel like they got a special deal. And in economic terms, they've experienced a surplus of $20: the difference between the maximum amount the student was willing to spend ($80) and the market price of the sneakers ($60).

For consumers, a surplus represents a monetary gain because they are able to purchase an item for less than the highest price they would be willing to pay.

In an economic transaction, a producer is the entity or individual that manufactures goods and services. When a producer sells a product, it must determine a price for that product.

Suppose that the manufacturer of the sneakers must spend $30 to manufacture, market (advertise), and distribute each pair of sneakers. The manufacturer of the sneakers doesn't want to lose money by selling the shoes, so $30 is the minimum they would be willing to charge for the sneakers. Because the manufacturer wants to create a profit, they will likely elect to charge far more than $30 for the sneakers. The manufacturer must then choose a price that will make the sneakers attractive for a large number of consumers. (While they may be tempted to price the sneakers at a high price–like $200, $300, or $500–in order to garner a huge profit, this would likely be unsuccessful because many consumers would consider this price too expensive.)

If the price of the sneakers is $60, then the sneaker manufacturer will earn a profit of $30 on each pair of sneakers that is sold. This profit is also known as the producer surplus.

For every economic transaction, there may be both producer surplus (or profit) and consumer surplus. The aggregate–or combined–surplus is referred to as the economic surplus.

The French civil engineer and economist, Jules Dupuit, first developed the concept of consumer surplus in the mid-19th century. However, it was the British economist Alfred Marshall who popularized the term in his book "Principles of Economics" published in 1890). In fact, economic surplus is sometimes referred to as Marshallian surplus, after Alfred Marshall.

In traditional economics, the intersection of the supply and demand curves provides the market price (also called the equilibrium price) and quantity of a good. Before the supply curve and the demand curve intersect, there are many points where the price that consumers are willing to pay for a good is lower than the price that producers are willing to accept.

At the market (equilibrium) price, then, a surplus is created for both parties: consumers who would have paid more only have to pay the market price, and suppliers who would have accepted less receive the market price. The extra benefit that both consumers and suppliers get in the transaction is referred to as the economic surplus.

On a supply and demand diagram, consumer surplus is the area (usually a triangular area) above the equilibrium price of the good and below the demand curve. The point at which a price stabilizes–so that both consumers and producers receive maximum surplus in an economy–is known as the market equilibrium.

This area reflects the assumption that consumers would be willing to buy a single unit of the good at a price higher than the equilibrium price, plus a second additional unit at a price below that (but still above the equilibrium price). However, what they actually end up paying is just the equilibrium price for each unit they buy.

Likewise, in the same supply and demand diagram, the producer surplus is the area below the equilibrium price but above the supply curve. This reflects the assumption that producers would have been willing to supply the first unit at a price lower than the equilibrium price, and an additional (second) unit at a price above that (while still below the equilibrium price). However, in the market economy, producers receive the equilibrium price for all the units they sell.