Fort Lee Federal Credit Union Name change

PRINCE GEORGE, Va.–Fort Lee FCU is introducing a new name and brand.

The $261-million credit union is changing its name to Homebase Credit Union (but is retaining the federal charter).

“In 2019, we expanded our membership to include the Greater Richmond (Va.) area. We chose to change our name to better reflect our expanded service area,” the credit union explained on its website. “Our new name makes it clear to eligible members, even those without a connection to Fort Lee, that they are welcome here. Continued growth ensures a healthy, vibrant and thriving credit union long into the future.”

According to FLFCU, its new logo includes two heart shapes that represent its legacy and future, connected by the Homebase “H.”  The shapes also resemble leaves, depicting growth, FLFCU said.

Fort Lee FCU introduced the new name at its annual meeting in late April, with the official name change to take place effective July 20 when much of the signage change will take place.

Clearing Up Misunderstanding

In a note to members on its site, the 17,000-member CU said it will remain a federal charter, but it dropping “federal” from its name because it can “lead people to believe they have to be a member of the military or be a government employee” to join.

“We’re excited to make our credit union more approachable to anyone within the membership area,” the future Homebase Credit Union told its membership.

You May Be (Actually Are) Missing Out!

Don’t forget to check your Spam/Junk email folder if you haven’t been receiving your free, popular and daily CUToday.info news headlines.

And if you haven’t yet signed up for the new email solution on which CUToday.info has partnered with ResponseGenius, you can do so here. Signing up requires less than one minute of your time.

CUToday.info has received very positive response from readers following the move to an improved provider of the daily headlines, but many also noted they did need to go to their Spam/Junk folder and mark it as safe.

The new email solution has not only improved every reader’s delivery experience, but it also features a fresh, new format that is easy to read, especially on mobile devices.

Please note and/or make your IT department or email administrator aware the emails will be coming from the domains CUTodayinfo.com and CUTodayinfoReply.com

Section: Standard
Word Count: 530
Copyright Holder: CUToday.info
Copyright Year: 2022
Is Based On:
URL: https://www.cutoday.info/Fresh-Today/Fort-Lee-FCU-Introducing-New-Name-Branding