How much should I charge for a 2 minute video?

A few years ago, video production was an expensive industry as it required specialized equipment and expertise. But with the advancements in technology and the rise of social media, professional videography has become more affordable with more options now easily available.

If you are a business owner who wants to put out visual content to engage your target audience, this article will tell you everything you need to know about the cost of a video production service.

Importance of Videos for Digital Marketing

Video is among the most used forms of media online. Today, it is considered the key to a successful digital marketing campaign for many organizations. In fact, 86 percent of businesses across all industries have leveraged video for their online marketing strategies in 2021. This is because video marketing can increase your chances of gaining organic traffic, generating high-quality leads, and achieving sales conversions.

In short, as a business, you can take advantage of video’s popularity to showcase your brand and let consumers know what you have to offer. 

The Cost of Video Production

Here's the thing, if you ask videographers or producers how much money would it take to produce a two-minute video, you'll only get one answer: it depends. Business video production rates vary drastically depending on several factors. These factors include but are not limited to location, talent, motion graphics, scriptwriting, and animation.

You have to keep in mind that producing a video, even if it is just two minutes long, will require planning and coordination if you want it to succeed. A team will usually not just go to a location, shoot the scenes, then go back home to edit and produce it.

Nevertheless, as a general rule of thumb, video production rates can be averaged out to about $1500 to $10,000 per finished minute. If you need to know how much money you have to allot for a video project, a professional production crew can help you better understand pricing and how each element comes together to create the perfect 2-minute video for your brand.

How much should I charge for a 2 minute video?

‍Video Production Cost Estimates

As mentioned above, the pricing of every video production company is not the same. But to give you an idea of how much they charge, here is a breakdown of some typical costs.

  • Director: $35 to $250 per hour
  • Cameras: $25 to $400 per hour
  • Other video equipment: $25 to $1000 per hour
  • Actors: $50 to $500 per hour 
  • Studio rental: $100 to $400 per hour

Aside from these on-site elements, you also have to pay for other things during pre- and post-production.

  • Script writing: $60 to $150 per hour
  • Voice-overs: $100 to $400
  • Audio files: $30 to $1000
  • Video editing: $60 to $175 per hour
  • Video rendering: $30 to $75 per hour
  • Other expenses: $100 to $1,000 per production

What to Expect

There is no definite answer to how much a 2-minute video would cost. So, if you are thinking of producing a video for your marketing efforts, you need to have a flexible budget. Expect to pay around $1500 to $10,000 per finished minute depending on the complexity you want to achieve and what themes you want to tackle. 

Just keep in mind, though, to collaborate with a production company that shares the same vision, style, and goals as you. This will make the process a lot easier and give you the results you want.

If you are looking for a video production agency, Mustard Productions can help you develop the most engaging and entertaining content for your business. We work hand in glove with your marketing, communication, and human resources departments to produce compelling video content. Contact us for a quote today!

How much should I charge for a 2 minute video?
You are excited to use 1-2 minute videos for your business, that is why you are looking for a suitable guide to understand 1-2 minute video cost. This article highlights the cost of 1-2 minute videos and the kind of videos you can produce. Enjoy reading, How Much Does a 1-2 Minute Video Cost?

Advids suggests, a 60-second 1-2 minute video cost is between $1,000–$5,000. The 1-2 minute video cost depends on style & scope of video production service. At Advids 1-2 minute video cost starts at $1,000 and is the only 100% money back guarantee 1-2 minute video service available.

Explore ideas & messaging from these 20 awesome 1-2 Minute Video examples:


uShip 1-2 Minute Video

uShip makes transporting heavy equipments cheap and easy by helping customers directly connect to the transporters. Everything uShip offers is available in a streamlined, user friendly interface, all in the palm of your hand.Their shipping marketplace helps you connect with trusted, feedback-rated service providers of all kinds that compete for your business and offer extra cargo space at a discount. uShip’s 1-2 minute video narrates clearly the efficiency of the app. Get uShip 1-2 minute video cost.

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WU Money Transfer 1-2 Minute Video

Western Union is a leader in global payment services.They help people and businesses move money and to help grow economies and realize a better world. With their mobile app the power to send money around the world is in your pocket with the Western Union Money Transfer app. The app’s 1-2 minute video shows how you can partner with Western Union Bill Payments to build and execute your mobile payment strategy. Get WU Money Transfer 1-2 minute video cost.

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Kofax Capture 1-2 Minute Video

Kofax is a leading provider of smart process applications that simplify the business critical First Mile of information-intensive customer interactions. They combine market leading capture, process management, analytics and mobile capabilities that enable organizations to increase their responsiveness to customers with their app. Kofax Capture’s 1-2 minute video shows how the app can eliminate the difficulties related to insurance claims by automating claim activity. Get Kofax Capture 1-2 minute video cost.

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Onlife Health 1-2 Minute Video

Onlife Health is a comprehensive wellness solutions company. They work with large employers and Health Plans nationwide and help members focus on engagement techniques that form lasting habits.They give you insights as well as proven techniques to engage your members and create a culture of health.Onlife health’s 1-2 minute video introduces the idea of using a wellness app that just works for all. Get Onlife Health 1-2 minute video cost.

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RxPhoto 1-2 Minute Video

RxPhoto is a medical photographic record keeping platform that dramatically improves the efficiency and accessibility of clinical photography. This platform promises to revolutionize the way medical photography is integrated into the practice of medicine. This powerful medical photography platform uses an app to assist clinicians and patients alike, enabling photographic information to be optimally utilized thus improving overall patient care and satisfaction. RxPhoto’s 1-2 minute video highlights how physicians can manage patient photography with ease. Get RxPhoto 1-2 minute video cost.

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Parts Detect App 1-2 Minute Video

Parts Detect is a mobile app that allows automotive repair professionals to find aftermarket and OEM parts within seconds.They provide a platform for sharing your products instantly to industry professionals showing location, warranty, availability, and more. Their focus is to optimize speed of sale, accuracy, and customer satisfaction. Parts Detect’s 1-2 minute video shows how easy it is to get started with the application. Get Parts Detect App 1-2 minute video cost.

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Scannable App 1-2 Minute Video

Scannable is a new mobile scanning app from Evernote that helps you capture the paper in your life quickly and beautifully, transforming it into high-quality scans ready to save or share. Scannable’s 1-2 minute video shows how you can access your documents on the go and whenever you want. Get Scannable App 1-2 minute video cost.

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Qrated 1-2 Minute Video

Qrated is an app that provides fun info and stories about the places you are visiting around the world. Qrated’s mission is to enhance the way people travel by getting them excited about the forgotten gems of their cities. Qrated’s 1-2minute video is quite engaging. It shows how you can connect with the need of a mobile app like Qrated especially if you are a curious traveler. Get Qrated 1-2 minute video cost.

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Travi 1-2 Minute Video

Travi is a travel app that gives you a platform to see the world through memorable and tailored travel experience.They do this by creating a community-based platform by connecting travellers with local hosts who share the same interests, speak the same language and belong to the same age group as you. Travi’s 1-2 minute video shows how Travi can provide you a personalized travel experience. Get Travi 1-2 minute video cost.

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ResQ Rangers Explainer Video

ResQ Rangers is the first ever mobile app in the area of Animal Crisis Management. This technology packed collaboration tool brings all the elements of animal rescue and well being on one platform and allows them to exchange and access relevant information seamlessly and integrates logistic services that are required to attend to any animal crisis.ResQ Rangers’ 1-2 minute video is the best example how the app helps users resolve a situation that is commonly identifiable and easy to relate to. Get ResQ Rangers Explainer 1-2 minute video cost.

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Appboy 1-2 Minute Video

Appboy allows you and your friends to explore the world of mobile apps in an easy way.They are defining a new category in marketing engagement automation that addresses opportunities with powerful technology rooted in mobile, built around customers and designed to be used by marketers. Appboy powers multiple channels with intelligent delivery of campaigns that are unique to each individual. Appboy’s 1-2 minute video shows the approach of the application and why users love it. Get Appboy 1-2 minute video cost.

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Drive Safe 1-2 Minute Video

Drive Safe is a simple app which lets your phone reply automatically to any incoming text messages while you are driving or busy. With this app you can – configure your phone to auto-reply to selected or all contacts, compose your own auto-reply message and configure who gets to know your location. Their 1-2 minute video runs you through the ease and functionality of the app. Get Drive Safe 1-2 minute video cost.

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Carousell 1-2 Minute Video

Carousell is the top marketplace app for person-to-person buying and selling on smartphones. Snap a photo to sell your unused and secondhand clutter easily in 30 seconds with free listings. Carousell’s 1-2 minute video shows how easy selling goods can be. Get Carousell 1-2 minute video cost.

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The Ride App 1-2 Minute Video

The Ride is Canada’s get-me-there app. It’s a free, all-in-one transportation that helps you find nearby taxis, compare cab and transit options and see car sharing locations in any city across Canada. It Works Everywhere and let’s you see all taxis and transit options everywhere in Canada. Ride’s 1-2 minute video shows how the app can help you Compare travel times, costs and choose how you want to go. Get The Ride App 1-2 minute video cost.

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Madfliers 1-2 Minute Video

Madfliers app lets you create and distribute your fliers on Madfliers to your targeted consumers within minutes. You can set rewards and track the performance of your flier throught the app. The rewards go directly to your targeted consumers so they will eventually buy your product or service. With Madfliers, your consumers can see the ads they want, share them and in the end, get rewarded. Madfliers’ 1-2 minute video shows how Advertising money should belong to the consumers, not on advertising materials, agencies or even ad platforms. Get Madfliers 1-2 minute video cost.

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Zebpay 1-2 Minute Video

Zebpay is a unique app which is the fastest and easiest way to Buy and Sell Bitcoins.They guarantee fast transaction processing and the best bitcoin rates.For buying bitcoins, make payment to their bank account and the amount shall be added to your Zebpay Rs account in app. Zebpay’s 1-2 minute video shows how the application aims to control your financial destiny. Get Zebpay 1-2 minute video cost.

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LitterGram 1-2 Minute Video

The LitterGram app empowers everybody to name, shame and force a massive clean up Britain. Take photos of litter and other incidents with your phone, upload your photos to LitterGram and share on social media. The Councils identify litter grot spots and clear up the mess. LitterGram’s 1-2 minute video shows how a mobile app can introduce a movement towards keeping Britain clean. Get LitterGram 1-2 minute video cost.

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Cook & Cure 1-2 Minute Video

Cook & Cure is the first of its kind, personalized, interactive health library app with an ever-growing database of common health concerns, health goals, and dietary preferences that combine to create your unique health profile. Cook + Cure finds you quality nutrition and natural health information tailored exactly to you. It’s like having your own team of health experts right in your pocket, giving you the what, why, and how to eat healthy, Cook & Cure’s 1-2 minute video shows how Cook + Cure helps you maintain a healthy life. Get Cook & Cure 1-2 minute video cost.

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Smart Mobile Ticketing 1-2 Minute Video

Smart Mobile Ticketing is a total express bus solution that enables optimal fleet management and innovative ticketing systems. Passengers benefit from simplified ticketing technologies such as mobile app. Operators are able to monitor their fleet operations in real time to leverage fleet management.It also provides with travelling information in real time so passengers know when they will be arriving at their destination. This 1-2 minute video will show you how public transportation can be made easy. Get Smart Mobile Ticketing 1-2 minute video cost.

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Now that we know what is the cost of a 1-2 minute video, let’s look at what is included in the 1-2 minute video production package.

  • Script – A great script based on your inputs and brief is the starting point. You can write your own rough script but your video team should be able to refine it into narrative and visuals effectively.
  • Voice over – Based on the audience 1-2 minute graphics for your video, you should look at receiving voice over samples. Select a suitable voice artist, you can provide instructions to customize vo delivery for the particular video
  • Style – The script needs to be visualized with what would be the theme, colors, match your branding if any. Look for variations in visual style to make your video unique
  • Storyboard – A simple yet powerful way of seeing how the video would flow, scene breakups etc.
  • Animation – The first draft of animation ties together voice over, storyboard and music effects. Suggest recommendations to make the video refined or look for elements that can be highlighted better.
  • Video release – Request for HD video in any format you need. Also available would be the raw files for future reference if needed, now it’s time to put the video into use.

Now as you know “What is the cost of a 1-2 minute video”, here are few other factors to consider. Business understanding and messaging, video production methodology, ease of working, experienced video team are some of the factors that cannot be overlooked against $. Making a wise choice in $ spent vs. output is what Advids suggests.

We look forward to hear your thoughts on “How much is the cost of a 1-2 minute video” article. Do read our upcoming article about How To Budget For Your 1-2 minute Video?

How much does it cost to make a two minute video?

Expect to pay around $1500 to $10,000 per finished minute depending on the complexity you want to achieve and what themes you want to tackle.

How much should I charge for a 3 min video?

So, exactly, “How Much Does a 3 Minute Video Cost?” It's hard to say but a good rule of thumb is to estimate $1500 to $10,000 per finished minute for an average production. If you average this rate out, it is safe to assume a rate of about $3,000 to $5000 on average per finished minute of video.

How much do videos cost per minute?

Most production companies agree that the average cost of video production is usually around $1,000 to $5,000 per finished minute, and we agree that it is a good starting point to consider when budgeting.

How much should I charge for a 5 minute video?

5-Minute Video Cost. Depending on the type of video, pricing generally range anywhere from $1,500 to $10,000 per finished minute. It's better to refer to averages when creating your budget, so a safe estimate for 5-minute videos would be $3,000 per finished minute.