VACATION rental company Vrbo unveiled its biggest campaign to date with a new ad featuring John Legend and real-life families who didn’t realise they’d be experiencing surprise reunions with loved ones while cameras rolled. Show
The scenes play out as Legend performs a new version of the classic song “I Can See Clearly Now.” (see video below) The “Vrbo Presents: After a Long Wait” series of ads is all about families: Hugo and Tomas getting a post-pandemic wedding redo with their families as surprise guests; Susan and Peter meeting their seven-month-old grandchild for the first time in a Vrbo; and other prom, birthday, reunion celebrations families have been craving. Legend debuted the commercial and surprise reunions in an unprecedented 2:30 segment that aired during the season finale of The Voice. “Vrbo believes there’s nothing more important than being with the people you love, and we’re celebrating that it’s finally time to be reunited,” said Lish Kennedy, Vrbo’s vice president of global brand. “The music and stories are so powerful that we decided to debut the ad by airing behind-the scenes footage along with this goosebump-creating commercial together on network TV in a way that’s never before been done.” Sixty- and thirty-second versions of “Vrbo Presents: After a Long Wait” will air across major networks including ABC, NBC, and E! and online in YouTube and Facebook ads. Legend joined forces again with close collaborator and Grammy Award-winning singer and songwriter Raphael Saadiq to produce the rendition of Johnny Nash’s “I Can See Clearly Now” featured in the ad. The videos can be viewed at Vrbo.com/together. The campaign page will be updated a Vrbo releases longer versions of the behind-the-scenes reunion stories and adds more campaign elements celebrating long-awaited family togetherness through the summer. Thibault is the founder of Rental Scale-Up. He owns vacation rentals in St. Barths and Bali. He also leads innovative projects for companies within the vacation rental industry. Feel free to reach out to Thibaut Masson on Linkedin.
Vrbo Super Bowl commercial: A place for together. 
The Vrbo Super Bowl 2022 commercial, called A Place for Together, wants to show that the family-friendly Vrbo vacation rental website is inclusive. With millions of vacation homes to choose from, the Vrbo app makes it easy to find the perfect place to be together with whoever you call family. The commercial aligns with Vrbo’s 2022 strategy, which is about reinforcing the brand’s identity as a family travel website. Yet, Vrbo does not want to be associated with more traditional ways of defining the word family. Enters this “A Place For Together” spot. Shown during Super Bowl LVI, with Rams vs Bengals, Vrbo’s commercial wants to show several things:
Competing travel platform Booking.com is showing a Super Bowl commercial this year, resuscitating its Booking.yeah tagline. Vrbo Super Bowl commercial: A Family affair #AVrboforTogetherSet to the tune of Kermit the Frog’s “Right where I belong”, Vrbo’s commercial starts with a person saying: “Check out this Vrbo”. Yes, in 2022, Vrbo is still trying to make “Verbo” happen. The goal is not to let Airbnb own the category, as in “I’ve just booked a cool airbnb in town”. After all, Airbnb’s mission statement boasts that “Airbnb has become a noun and a verb.”. The Vrbo spot shows large groups of parents and cousins, single-parents and kids, longtime couples, old friends, golf buddies, karaoke groups, a lesbian couple, and other people enjoying a large vacation rental. The commercial ends with the message:” Vacation homes for you and whoever you call family”. Then, it shows Vrbo’s brand logo with the slogan “A place for Together” and the logo of the Vrbo app. Vrbo Super Bowl commercial song: Right Where I Belong by KermitThe original song “Right where I belong” was performed by Kermit the Frog, for the movie “The Muppets take Manhattan”. The lyrics start with: Look at me Vrbo 2022 strategy: Inclusiveness + complex family travelWhile Airbnb’s commercials mostly feature families of three (2 parents + 1 kid, or 1 Mom and 2 daughters), Vrbo wants larger families and groups of friends. The company wants to offer properties and tools to welcome multi-generational families and solve complex family travel (i.e the kind of family trip where you need to plan a lot and take into account the opinion of many people). By setting the bar high when it comes to family travel, Vrbo wants to be the undisputed leader in its category. Since 2021, Vrbo has been included a lot of diversity in the families shown in its commercial: white, black, latino, gay, etc. An effort of note has been the inclusion of persons who have a specific disability in multiple Vrbo ads. For instance, in this commercial for Vrbo’s French sister site, called Abritel, you can see a family with a child who has a disability. Vrbo commercials: Togetherness and FamiliesSince the start of the pandemic, Vrbo has invested a lot into new commercials, on TV, YouTube, Instagram, and other social media platforms. As a vacation rental listing site focusing on family travel, Vrbo, part of the Expedia Group, has used many variations of the word together: Travel Better Together, Togetherness, Your Together Awaits, Your Together Possible, and now A Place for Together. “Your Together Awaits” was the name of the 2021 campaign, starting John Legend and his family, wishing great summer 2021 vacations after the year 2020 troubled by the worst of the pandemic. In 2022, Vrbo is running its first TikTok challenge from Feb. 12 – 19 with the hashtag #AVrboforTogether . If you are a Vrbo host and you want to get more family bookings, read on to get our tips to optimize your Vrbo listing for families. What is the song in the new Vrbo commercial?New Vrbo Ad featuring Yamaha Artist, John Legend performing on his beautiful Yamaha grand piano and singing Jimmy Cliff's "I Can See Clearly Now"--must watch!
Who sings the new Vrbo commercial?It's Kermit the Frog! Singing that song from The Muppets Take Manhattan! Neat!
What song does Kermit sing in the Vrbo commercial?The spot, which will air in the Super Bowl pregame, and in Canada at halftime, is set to the song “Right Where I Belong” sung by Kermit the Frog from the "Muppets Take Manhattan," (the latest in a series of nostalgic recent ads to channel "The Muppets.") It starts a moody teenager arriving with his parents at a large ...
Why is Kermit the Frog singing for Vrbo?Vrbo is using a famous voice for its Super Bowl effort, which focuses on togetherness. The 60-second “A Place for Together” is set to the nostalgic tune “Right Where I Belong” sung by Kermit the frog. It will make its U.S. broadcast debut during the pregame show and during halftime in Canada.
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What is the song in the Vrbo commercial?
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