A new Mercedes-Benz commercial featuring a scantily Kate Upton strutting her stuff in slo-mo has drawn some heat from critics including the Parents Television Council. Show
“This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,” a PTC spokesperson complained to Daily Mail (via the Los Angeles Times). “If anything, this ad proves that we’ve regressed rather than progressed over the last several years.” PHOTOS: 100 Golden Globes Gowns The car company’s Upton ad, scheduled to air during the Super Bowl in February, teases that the 20-year-old bombshell — sporting cutoff jean shorts and a low-cut black tank top — will wash the 2014 Mercedes CLA-Class (which Forbes dubs “sexy“) “in slow motion.” In truth, the only car-washing done is by a group of gawking football players who land somewhere in the college/high school age range. “You missed a spot,” purrs Upton. Beyond the PTC, others are voicing discontent over the ad on the brand’s Facebook page, where reviews are mostly mixed. Among the complaints: The concept is too unoriginal, too “tacky” and “made the car look cheap.” Wrote one decidedly media-savvy commenter, “With all of these comments and publicity, the ad is CLEARLY effective!” THR NewslettersSign up for THR news straight to your inbox every day Subscribe Sign Up
VIDEO Mercedes Benz The actress of the new car TV commercial 2022 • Mercedes Benz The actress of the new car spot advertisement VIDEO Mercedes-Benz 2022 Mercedes-Benz C-Class - 'Touch' Song by Soul II Soul TV commercial 2022 • 2022 Mercedes-Benz C-Class TV Spot, 'Touch' Song by Soul II Soul Check out Mercedes-Benz's TV commercial, 'Touch' from the Auto Makers industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. - advertsiment spot 2022 Other tags: Don't forget Visit Official Mercedes Benz Social Network Abancommercials invites you to enjoy this ad made in , and was published in this portal on 2022-06-16, totally open to everyone, all the rights of this video are property of Mercedes Benz therefore its content is protected by the copyright, The objective of Abancommercials is that you can enjoy of the preferred commercial tv, if you want to enjoy other commercials click here, or if you want to see other commercials related you can click here, we don't have more information about we show in this description so if you want to know information about the name of the actor, actress, model or name of the song that appears in this ad, must Contact directly with the brand. It is possible that the title of this ad is not the official, because in occasions the original titles must be enriched, so that name reflects the content of the video or information of the promotion Frequently asked questions about Mercedes Benz The actress of the new car commercialWho is Mercedes Benz Commercial actress 2022 or Mercedes Benz Commercial actor 2022 or Mercedes Benz Commercial girl 2022Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if you know the casting, write us to include it in the video information Mercedes Benz commercial song name 2022 in The actress of the new carJust as the previous question does not handle that information, we reiterate again the invitation for you to share if you know the answer of the song of this marketing campaign Mercedes-Benz Joins with Amazon Prime Video and Merkley + Partners to amplify powerful stories and highlight strong individuals through a series of activations Mercedes-Benz announced today that they are joining forces with Amazon Prime Video and their highly anticipated film, ‘Cinderella,’ to launch a campaign that celebrates strong individuals and promotes female empowerment. Committed to inspiring, connecting, and encouraging one another, Mercedes-Benz will support this initiative by amplifying powerful stories, highlighting the importance of community and creating support systems. The campaign launches today and will feature a television commercial, exclusive online content and a livestream event, all of which highlight the incredible cast and crew. Premiering September 3rd on Amazon Prime Video, ‘Cinderella’ is a musically driven bold new take on the traditional story. The heroine, played by Camila Cabello, is an ambitious young woman whose dreams are bigger than the world will allow. Mercedes-Benz tapped the film’s lead actors, Cabello and Billy Porter, who plays the Fabulous Godmother or ‘Fab G,’ to join the Mercedes-Benz family as the brand’s newest ambassadors. “Cinderella is a musically-driven bold new take on the traditional story you grew up with,” says Ukonwa Ojo, CMO of Amazon Prime Video. “We are excited to join forces with Mercedes-Benz to launch a campaign that celebrates strong individuals and promotes female empowerment. Our heroine (Camilla Cabello) is an ambitious young woman whose dreams are bigger than the world will allow, but with perseverance and the help of her Fab G (Billy Porter), she makes her dreams come true.” Inspired by the film, Mercedes-Benz collaborated with its agency, Merkley + Partners, director Rachel McDonald of Biscuit Filmworks, and a primarily female cast and crew, to create a new television commercial which aims to encourage women to rewrite the roles they were told to have in the world. Placing innovation at the forefront, Mercedes-Benz is showcasing the amazing talent behind ‘Cinderella’ who are breaking the mold and leaving their mark. Launching today, the commercial stars Cabello, ‘Cinderella’ director and writer Kay Cannon and producer Shannon McIntosh. The spot also features the Mercedes-Benz G-Class which is known for its iconic design and exceptional performance. The commercial, which highlights the collaboration of strong, inspirational women who are shattering the glass ceiling, will go live digitally on August 2nd and run-on network and cable channels beginning August 23rd. “Playing Cinderella, a character that I have loved since I was young, is a dream come true,” said Camilla. “I’m honoured to reimagine this character in a relevant way and work with Mercedes-Benz to encourage females to dream big. I was thrilled to create this campaign with an incredible group of strong women and hope that it will inspire women everywhere to take their future into their own hands.” As part of the collaboration, Mercedes-Benz will invite fans to tune in for the ‘Dressed for a Dream’ livestream fashion show on Saturday, August 28th at 4:00pm PST/ 7:00pm EST on mbusa.com/dressed-for-a-dream. Pre-registration will open today via the event landing page. Hosted by Porter along with Actress Jamie Chung, the show will feature individuals who come from diverse backgrounds and have inspiring success stories. These ‘Everyday Ella’s’ have stories to tell, people to inspire and runways to walk as they model looks from the highly anticipated ‘Cinderella’ film. Additionally, the ‘Inside Ella's Closet’ content piece will provide a special behind-the-scenes look at the costumes from the film and will showcase Ellen Mirojnick, the film’s costume designer and Mercedes-Benz brand ambassador, discussing the captivating style that embodies Cinderella’s empowering spirit. “It’s about time we see a modern-day representation of Cinderella,'' said Billy. “I want to change the world and encourage people to believe that they can be whoever and whatever they want to be, as long as they stay true to themselves. I’m excited to work with Mercedes-Benz on this campaign where the message of individuality is at the forefront as we empower aspiring girl bosses everywhere to embark on their own journey to the top.” Inspired by Cinderella and the Fabulous Godmother, Billy worked with Mercedes-Benz to design a custom orange and gold glitter ‘chariot’ influenced by his stylish inspiring character both on and off the screen. The ‘chariot,’ which is a Mercedes-Maybach S560, boasts massage chairs, first-of-its-kind technology, a sparkling customised wrap to showcase ‘Fab G’s’ vibrant colour palette and other unique elements. The magical chariot will be revealed on August 2nd with a video that highlights Porter’s grand and glorious style in this modern fairytale. “We’re proud to collaborate with Amazon Prime Video on the reinvention of this classic film, which is set to redefine the magic that is ‘Cinderella’ and inspire all generations of women around the world,” said Monique Harrison, GM, head of brand. “Mercedes-Benz will continue to amplify powerful stories, showing women and girls everywhere that they are truly capable of shattering the glass ceiling.” To learn more, please visit here. view more - Creative
Agency
Advertising Agency: Merkley and Partners CEO/Partner: Alex Gellert Chief Creative Officer: Andy Hirsch Creative Group Head: Max Godsil Creative Director: Gabi Hastings Director of Broadcast Production: Gary Grossman Senior Producer: Alex Kobak Director of Business Affairs: Pam Carden Chief Client Officer: Cynthia Davis Puleo- EVP/ Group Account Director: Lisa Mannarelli Group Account Director: Beth Liss Account Supervisor: Ethan Nadel Assistant Account Executive: Peter Gangi Director Art Production: Bev Don Art Producer: Kristin Palmeri Production Production Company: Biscuit Filmworks Director: Rachel McDonald Partner/Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Maury Strong Post Producer: Shayna Rubin Edit |
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