Who is the fastest growing on YouTube

When you think of user-generated content, YouTube instantly comes to mind. The popular online video sharing platform has 2 billion users, of which a high proportion are 18-34 year olds. This makes it a highly desirable platform for brands and businesses, especially if they want to reach out to new audiences.

With a reach of over 100 countries, the platform is synonymous with all types of video content – helpful, interesting and entertaining.

If you’re a business owner, it can be very worthwhile to have a presence on YouTube. It can help grow your user base, showcase your brand and even have a positive impact on sales.

It’s never too early, or too late, to join the party. New businesses are always launching and finding their way onto digital platforms. Take a look at newcomers in the industry and see what type of content they’re creating, and why their brands have the fastest growth on YouTube. 

With all this in mind, get inspired by 10 of the fastest growing brands on YouTube:

1. Kati Morton

If you’re a small business of one, Kati Morton is the perfect example of using your profession or expertise to reach a wider audience.

With 967k subscribers, Kati’s reach is sizable, but also impactful. Her YouTube channel focuses on mental health and wellbeing, covering everything from emotional abuse to staying focused when remote working.

She cleverly uses a call to action by hosting regular ‘journaling’ every Tuesday and Friday to keep users motivated and most importantly, coming back for more!

2. Inventor 101

At a time when more and more people are trying their hand at new business ideas and more startups are launching than ever before, Inventor 101 is a YouTube channel for those who like to get crafty with everyday life hacks.

The channel has grown massively in a short amount of time. Since April 2019, it has gone from 50,000 subscribers to 1.24 million.

To date the channel has 199,948,644 views with over 124 uploads to the channel.

3. Cocomelon

If you have little ones, chances are you’ve heard of Cocomelon. Bringing cute nursery rhymes to life through 3D videos and songs in a fun and accessible way.

The business has been around since 2005, giving you an idea of how long it can take to grow a following. 

Today they have 88.3 million subscribers and have been hailed by industry insiders as one of the fastest growing channels in the YouTube universe.

4. Urban Gardening

With lockdown forcing us to spend more time in our homes, and giving us a new appreciation for the great outdoors, YouTube seems an unlikely channel to promote it. However, that’s exactly what Urban Gardening does.

The channel already has 800k subscribers and is quickly growing, It’s rich in content for aspiring gardeners. With lots of how-to guides, tips and ideas, it’s easy to see why this channel is growing at a fast pace. Unlike other YouTube channels, this is an individual passion project, rather than a business. 

5. Hello Seven

Hello Seven is a business success story. Their mission is to empower women entrepreneurs. Founder Rachel Rodgers made a hefty $1 million in revenue in June alone. Her business coaching and membership community is beautifully showcased on her YouTube channel.

With just over 3,000 subscribers, it’s one of the growing channels to keep an eye out for in the small business space.

6. Just Eat

Online takeaway company Just Eat has bolstered its brand profile in recent weeks. This includes an advertising campaign fronted by hip-hop artist Snoop Dogg.

Their YouTube channel has grown at the same time, now boasting 11k subscribers and a massive 83,173,367 video views. The business has been on YouTube for over a decade now, showing that it can take time to amass followers. 

7. That Pedal Show

If you’re a small business looking at ways to grow your reach, then consider this. 

Daniel Steinhardt and Mick Taylor joined forces to dominate the guitar world. Rather than branding their YouTube channel under their respective business, they combined their passions and targeted their business at guitar enthusiasts under the brand ‘That Pedal Show’. In their about section, you can see they are using the platform to sell t-shirts and grow their brand.

The result is a growing audience of 239k subscribers with 1,857,665 views. Not bad for a YouTube channel that joined in 2015.

8. Dude Perfect

When it comes to the bromance, Dude Perfect is your go-to YouTube channel. Filled with sports and comedy, and skewed towards the male viewer, it certainly knows its audience well.

This YouTube channel is also one of the reported quickest-growing channels, known for its wit, entertainment and general engaging videos. With a cool 52 million subscribers, it’s already gaining lots of online traction.

The channel has amassed a staggering 1,132,153,885 views to date. 

9. T-Series

According to Business Insider, T-Series is one of the fastest growing YouTube channels for subscriber growth. With 146 million subscribers already, this channel is dominating the business stakes with their much-loved Indian themed love songs. 

Think Bollywood meets the tech world! Authentic to who they are, they keep content fresh, frequent and on brand.

10. Morgz

Morgz is the brainchild of Morgan Hudson, an 18-year old vlogger who focuses on gaming. As a result of his passion, he has grown his brand and profile, using trending stories, like The Pause Challenge and Fortnite challenges, to the enthusiasm of his followers.

The statistics stack up to show an impressive picture. Joining back in 2019 he has acquired over 11 million subscribers since then, and even has his own merchandise range to boot.

According to statistics, he gained nearly 4 million subscribers in a year, making him one of the fastest growing channels to watch out for.

Now go check out these channels and get creating! For further inspiration, make sure you read up on how to create videos for social media that gain traction. And if you are curious about IG, check out the 8 fastest growing Instagram pages!

HypeAuditor. (June 15, 2021). Fastest growing YouTube accounts worldwide in 2020, by annual follower growth [Graph]. In Statista. Retrieved November 06, 2022, from https://www.statista.com/statistics/1251531/fastest-growing-youtube-accounts-worldwide/

HypeAuditor. "Fastest growing YouTube accounts worldwide in 2020, by annual follower growth." Chart. June 15, 2021. Statista. Accessed November 06, 2022. https://www.statista.com/statistics/1251531/fastest-growing-youtube-accounts-worldwide/

HypeAuditor. (2021). Fastest growing YouTube accounts worldwide in 2020, by annual follower growth. Statista. Statista Inc.. Accessed: November 06, 2022. https://www.statista.com/statistics/1251531/fastest-growing-youtube-accounts-worldwide/

HypeAuditor. "Fastest Growing Youtube Accounts Worldwide in 2020, by Annual Follower Growth." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1251531/fastest-growing-youtube-accounts-worldwide/

HypeAuditor, Fastest growing YouTube accounts worldwide in 2020, by annual follower growth Statista, https://www.statista.com/statistics/1251531/fastest-growing-youtube-accounts-worldwide/ (last visited November 06, 2022)