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If you’re affected by market changes, we recommend planning weekly rather than monthly or quarterly until markets stabilize. Performance Planner’s forecasts are refreshed daily and based on the last 7-10 days, adjusted for seasonality. Your forecasts will take into account any impact of market changes during this time frame. We’ve updated our seasonal model to account for current market conditions. Performance Planner is a tool that lets you create plans for your advertising spend and assess how changes to campaigns might affect key metrics and overall performance. Using Performance Planner, you can:
Benefits
How it worksTo give you the most accurate forecasts possible, Performance Planner takes into account billions of search queries, usually updated every 24 hours. Performance Planner simulates relevant ad auctions over the last 7-10 days, including variables like seasonality, competitor activity, and landing page. After running simulations and collecting data, the accuracy of Performance Planner forecasts are measured by running campaigns against their eventual performance and machine learning is used to fine-tune your forecasts. Forecasts conversions are based on the conversion types in the “Conversions” column of your Google Ads performance reports. Learn more about account, campaign, and ad group performance Performance Planner is also available for manager accounts.
If your campaigns haven’t had enough conversions to create a forecast, but they have enough clicks, you can manually enter a conversion rate to assess conversion forecasts. RequirementsRefer to the tables below to find out if your campaigns are eligible to use Performance Planner. Search campaigns
Shopping campaigns (Smart and standard)
Display campaigns (Smart and standard)
Note: Not supported for Discovery campaigns App campaigns
Local campaigns
Video campaigns
Ineligible campaignsDepending on the settings or state of a campaign, it may be ineligible to use Performance Planner. If any of the following apply to your campaign, it's ineligible to use Performance planner:
Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you to monitor targets set in the performance planner and to receive alerts and recommendations when a campaign is not on track. ✅ It is recommended to use the performance targets feature after utilizing the performance planner. This practice allows you to monitor targets set in the performance planner and to receive alerts and recommendations when a campaign is not on track. Using the performance targets feature after utilizing the performance planner is recommended. This practice allows you to monitor targets set in the performance planner and to receive alerts and recommendations when a campaign is not on track. Performance targets allow you to monitor and forecast the overall performance of campaigns so that you’ll know if you’re on track to meet your goals. These targets can be applied on a single-campaign level or to campaign groups. Given above is the answer and explanation for the question why is using the performance targets feature after utilizing the performance planner recommended?
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