 Show By | ReporterAugust 30, 2021 | 3 min read Listen to article 4 min Oikos is celebrating the launch of its latest ‘forkable’ yogurt with an ad campaign by Lightning Orchard that sees one woman’s longing for yogurt come to life in her karaoke performance.
Oikos is celebrating the launch of its latest ‘forkable’ yogurt with an ad campaign by Lightning Orchard Oikos Blended aims to shake up the yogurt category by featuring a thicker texture and chunks of real fruit. In the spot, these desirable qualities are captured in one young woman’s karaoke performance of Wicked Game by Chris Isaak. The campaign carries on from the launch of ‘Forkable’ – a fully-integrated marketing program across TV/FEP, OLV, social, influencer, PR and search, designed to convey the big fruit flavor, creamy texture and desirability of Oikos yogurt. Oikos is owned by Danone North America, which currently makes up 32.6% of the yogurt segment, and it based the launch on the insight that millennial Americans are experiencing ‘an emotional disconnect’ with the snack, becoming less interested in yogurt than ever before as dairy-free and plant-based alternatives continue to increase in popularity. You can watch the ad in full by clicking on the box below.
Oikos: Karaoke by Lightning OrchardBy OikosOverall Rating 3/5Vote now Oikos Has Forkable Yogurt That Inspires KaraokeI get that Oikos wants to emphasize how thick and creamy their Greek yogurt is, but calling it “forkable” is just pretty lazy. Devour did a similar thing years ago (and it was lame back then too). The song used is Chris Isaak’s sexy standard “Wicked Game”, which gets spoofed in a yogurt-themed karaoke spot too. This one made me chuckle though, since she’s doing an earnest rendition which turns when a guy in the audience yells out “sing about yogurt!” The karaoke singer is played by Madison Claringbold.
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Who is the yogurt singer?Oikos Blended Greek Yogurt TV Spot, 'Forkable Peach' Song by Chris Isaak.
What song is used in the new yogurt commercial?Matthew Moore's song “Ugly Face” will be featured in a commercial during the big game. The song is the inspiration for Oikos yogurt's new ad campaign.
What is the name of the Oikos yogurt commercial?That's right — it's Chris Isaak's "Wicked Game," a haunting love song released in the summer of 1989. Isaak explained to Song Facts that he was inspired one night while waiting for a woman to come over after a flirty phone call.
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Who is the girl in the yogurt commercial?
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